Social Media Marketing

Learn how to lead your target group through your conversion funnel by creating interactions and engagement in your social media channels.

Strategy & Marketing
3 days
Location

Stockholm

Overview

Drive growth and create value using social media

Explore and practice the techniques driving growth and value in your business using social media channels and content strategies. Navigate social contexts locally and globally and explore platforms, technologies, and trends.

Guided by professional speakers and facilitators, you will get hands-on working with real business cases.

Our methodology

The Hyper Island way

Hyper Island methodology is based on a learner-centered, experience-based approach. We facilitate learning journeys, where discovering, uncovering, applying and reflecting is all part of the process by which participants learn useful skills and knowledge they can apply right away.

Learn by Doing

Build, create, experiment! People learn best through active doing and making.

Collaboration

Collaboration is the modern core competence in a world of complexity & constant change.

Real-world ready

We build learning around real examples & tasks to make it immediately relevant & useful.

Global network of experts

We work with world-leading industry experts to provide the most cutting-edge content.

Course goals

What you'll learn

By the time you finish this course, you should have acquired knowledge, skills and competence that you’ll be able to use right away in your work or add to your resume.

Knowledge

You should have a better understanding of emerging ecosystems and changes in consumer behaviors on different platforms. You should have a clearer picture of the legal and ethical aspects of social media. You should also be familiar with the current platforms, technologies, and trends.

Skills

You should be able to identify and differentiate platforms, technologies and trends to adapt your social media presence to different target groups. You should also know how to work with different target groups to build engaged communities. In addition, you should be able to integrate social media into existing communication platforms and campaigns.

Competence

You should dominate the techniques driving growth and value in your business using social media channels and content strategies. You will have at your disposal the tools and techniques to plan and produce content for different stages of your content funnel and for different target groups.

Said about

Participant perspective

It get’s you fired up to try new things and give you tools and ideas you can easily bring home and integrate into your daily work.

—   
Martin Kiessling
Head of Digital Communication, Tele2

If there is only one place you can go for a learning experience on the insights of Social Media, this is it.

—   
Janet
Digital/Social Media Strategist, Singapore Press Holdings
Format

What you'll be doing

This is an experienced based course. You will take part in workshops and dive deep into actual business cases encouraging you to develop, test and iterate your ideas and solutions.

  • Intensive 3-day course
  • Speaker sessions
  • Hands-on working with real business cases
  • Peer-to-peer learning

Peer Learning
Learn and get insights from other participants from different organizations and industries. By working together in groups you’ll get new perspectives and insights through the collective intelligence of the group.

Solve hands-on tasks
By working with actual business cases and creating strategies for Social Media you’ll be equipped with the right knowledge, mindset, and tools to take your organization and team to the next level.

Upcoming courses

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