Examples of Data-Driven Marketing

Data-driven decision making involves using the right tools and technologies at the right time to connect with the right target groups. There are a few primary areas in which data can be utilized to ensure that your brand or business is making a real impact.

Get up to speed with a digital acceleration course

Hyper Island methodology is based on a learner-centered, experience-based approach. We facilitate learning journeys, where discovering, uncovering, applying and reflecting is all part of the process by which participants learn useful skills and knowledge you can apply right away.

Mindfulness – LLL issue 2

Our previous issue of the Lifelong Learning series covered the topic of mindfulness and its relationship to work. We asked the community whether mindfulness is an enabler to growth, or a barrier to innovation and action. Here, we take a deep dive into our participants’ answers.

36 hours in the life of a Serious Spiritual Leader

My name is Helga Ósk Hlynsdóttir, I’m one of 5 co-founders of the Strategic design and Branding agency Serious Business, and I’m the Icelandic force in our super international team. I graduated from Design Lead (former Interactive art director) at Hyper Island in 2016. 

Transformation is about more than up-teching

Digital transformation requires the latest information and communication technologies, automation and artificial intelligence – but it’s also about strong leadership and an engaged workforce.

Everything changes. Sometimes for the better! | Changes of Tomorrow

The job of a futurist is not necessarily to accurately predict the future but rather to identify changes that can help us foresee the unexpected and ease our uncertainty about the future.
Creating Innovation for business growth

Creating Innovation for business growth

Tried and true may work for the majority, but for innovators in the business world – innovation means progress. It empowers them to stay one step ahead of the game. In 2019, innovation is key for business growth, sustainability, and employee happiness as the digital age develops. And it’s your workforce that will make the difference. 

Driving Transformation: Everything you need to know

Get the lowdown from program leader and coach Ben Ward along with a former participant in this informative video.

36 hours in the life of a Process Designer and Facilitator

Hi! My name is Marc and I studied Digital Business at Hyper Island (big up). Today I’m a Freelance Process Designer & Facilitator, based in Amsterdam! I usually compare my role to that of a personal trainer: Say you want to build more strength in the gym. I can’t do the training for you, right? But I can think of which exercise you need to do when, to attain your own goal! 

6 Tips on Leading Teams in a Digital Age

The dawn of a new era is upon us. Artificial intelligence, machine learning, and the automation of tasks by robots, is going to rewrite the way we do business. In the evolving workplace, it is us humans that must retake control and lead the change.

Innovation in San Sebastián

This past spring we headed to San Sebastian, Spain to collaborate with Fomento de San Sebastián/Donostia Sustapena, the Economic Development Agency for the city. After a couple months, we reconnected to explore the impact of the program, which was designed to support business and public sector leaders make the most of changes happening in technology technologies and the effects on the city, local start-up community and industry.
Google Analytics a digital marketing tool

Digital Marketing Toolbox for Beginners

Whether you’re looking to start your journey to becoming a digital marketer, or boost your expertise in the digital marketing field, creating and leveraging your digital marketing toolbox can support your digital progression.
Data driven marketing

Why Your Marketing Needs to be Data-Driven

The prospect of becoming more data driven in your marketing may seem daunting, regardless of how long you’ve been in the industry. But with the right tools and know how, you can be empowered with the confidence to leverage data and set yourself apart from the competition going forward.

Global Design Manager reflects on Hyper Island Masters

In an on-going series we connect with our full and part-time Masters Students from around the world. A few times each month we will meet students and alumni daring to do new and carve out the path they seek in their lives or career. You will learn about the Hyper Island experience through the lens of those coming together to study, learn and grow in Manchester, London, Stockholm and Singapore. 

36 hours in the life of a Service Designer

Hi! I’m Beatriz, but call me Bea. I’m a process and service designer in Oslo, where I work for Idean, a global design agency. My story began in In 2010, when I started working as a producer at MTV Brazil. My job there was to get shit done, research and write about music all day long. It was the dream job for anyone who grew up in the ’90s with a passion for music. 

Head of Growth Marketing reflects on Digital Strategy Course

We recently connected with Simon Hermansson, a graduate of our Part-Time 10 week Digital Strategy Course in Stockholm. Simon is Head of Growth Marketing at Svenska Dagbladet (SvD) one of Sweden's leading newspapers. We discussed motivations for learning, the importance of changing how we work and organize and how an understanding of culture and group dynamics can lead to new value creation and knowledge. 

Global Differences: Marketing Lessons from China

There's often an assumption that with globalization things are done the same or that people behave the same around the world. This couldn't be further from the truth. Of course there are tremendous amounts of commonality around human needs and what we share with one another. There’s also power, and beauty in the differences, and tremendous opportunity to learn. This is what we see when we look to other places, notably, China. 

10 Weeks to Digital Strategy

How we learn is equally important to what we learn, and that’s why we balance our programs and offerings through a content and process model designed to meet the needs of learners. Learn more about how we approach Digital Strategy through a flexible and impact oriented in-person 10 week part-time course.

Alumni recognized in Forbes 30 Under 30

An entrepreneur since his teens, this past year brought many surprises, challenges and rewards to Part-Time MA Digital Management student Raphael Reber. The Swiss-based CEO of Zeilenwerk and Co-Founder of Impact Hub Bern was this week recognized by Forbes 30 Under 30

The future paradox | Changes of Tomorrow

We live in a paradox. What’s a paradox, you ask? Well according to the all savvy internet, a paradox is “a seemingly absurd or contradictory statement or proposition that when investigated may prove to be well founded or true.”

36 hours in the life of a Producer

Hi there! I’m Olivia Johansson, a former Motion Creative Student at Hyper Island, Stockholm. I’m sure you now think of me as an animator, 3D artist or a graphic designer - or something else in the creative field. Truth is I took a completely different path when graduating from Hyper Island - I became a producer and my most creative work day to day is formatting spreadsheets. And I love it.

Committed to Lead

Whether with a first time leader or someone with a decade of experience mobilizing others, we see a common commitment to continuously learn, develop and find ways to achieve greater impact.  

Privacy – LLL Issue 1

Last month we launched Lifelong Learning, an email series with a few objectives - connect to the tools and methodology that have been powering Hyper Island, an overview of some of the latest opportunities to learn and also a prompt to the community to come together around, reflect and make sense of a significant development in the world of technology, business and well, life. 

UI vs UX: What’s the difference?

Take a look at the differences between UI and UX, and what each entails in order to develop your career and transform a user’s interaction with a digital product.
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