Online Digital Marketing Course

Discover how to build, test and implement digital marketing campaigns that deliver real results.

6 week online course that will expand your digital marketing competence and give you tools, techniques and tactics that you can apply tomorrow. 
About the course

Learn digital marketing

The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.

This course will help you learn how to navigate the entire digital marketing funnel, and gain knowledge to drive growth in your organization. Learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user. You’ll understand how to set ambitious goals and iterate your way to achieving them in order to add value to your organisation and reach your targets.

Get the competence

Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.

Get the confidence

Lead and support your clients and colleagues through the digital marketing landscape.

Get the job done

Build, test and implement to deliver actual results by using your own work directly in the course.

Learning outcomes

What you´ll learn

By the time you finish this course you should have acquired knowledge and skills that you’ll be able to use right away in your work or add to your resume.

Knowledge

  • Understand how to create and execute digital marketing strategies
  • Understand how to create tactics across the entire funnel from attraction to retention
  • Know how to collect, analyze and respond to data
  • Understand how to apply digital marketing tools, methods and processes

Skills

  • Ability to design and implement digital marketing campaigns
  • Ability to select appropriate tools, channels and approaches to target potential customers    
  • Being able to analyze and respond to data to draw insights and make iterations that increase conversion rates
  • Ability to apply marketing tools to  your workplace to see real-time results and value.
  • Develop a ‘build, measure, learn’ mindset and integrate your learnings into your organisation.
  • Ability to engage colleagues in the topic and spread impact across the organisation.
Modules

Six areas of study

Getting Started

Wrap your head around basic concepts of digital marketing.

Attraction: Grabbing the attention

Tactics for reaching the most people with minimum efforts.

Activation: Getting the traffic

Techniques for turning your target audience into leads.

Conversion: Making the transaction

Preparing and persuading your leads to act or buy.

Retention: Keeping the business

Ways to engage your customers and keep them coming back for more.

Springboard

Setting yourself up for continuous learning.

Format

How you´ll learn 

The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off.

1

Learning Kit 

Every Sunday the weekly module is introduced. You will receive a Learning Kit of original content and insights to maximize your knowledge. The course content is available for you to go through any time you choose during the week.

2

Join Live Sessions 

The one-hour online webinar session is scheduled on Wednesdays 15:00-16:00 CET and held by digital marketing experts and course facilitators. They will dig deeper into the weekly module content and discussing questions and challenges. You can join it live or watch the recording in your own time.

3

Weekly Challenges 

Every week there will be hands -on tasks and challenges to solve. They are designed to integrate with your work to build your competence. Deadline for sharing your results from your challenges and reflection on the process is on Sundays.

4

Time Commitment 

This course is designed to be flexible to your schedule. The time commitment is individual however expect to spend approximately 5 – 8 hours per week on your learning.

5

Peer Learning 

We find that much of the learning comes through interactions and discussion from your peers on the course and. As part of your journey, we expect you to read other participants work and share your feedback to create an interactive participatory experience.

FAQ

Ask us anything

What level is this course at? Beginner, intermediate or expert?
Do I get a certificate?
I work full-time, can I still attend this course?
Are there specific dates and times that I need to be available?
What technical / practical setup do I need to have?
I work at a B2B company, is this relevant for me?
I want my employer to pay for it. How will it be valuable for my company?
What tools will I learn to use?
Who takes this course

Your peers on the course 

The course is for people who want to learn more about what digital marketing is and how to do it both strategically and tactically. It is suitable for beginners and more intermediate digital marketers.

You should take it if you want to learn new digital marketing skills and develop a mindset of how to work in this field to support you, your team and organization to work more effectively with digital marketing and achieve the results you are looking for.

Our typical participants include people such as Marketing Directors, Marketing Managers, Marketing Coordinators, Account Directors, Social Media Managers, Communication Managers, Project Managers, Sales Managers and Creative Directors, but we often also have Entrepreneurs and even Professors, Musicians and Producers!

Why take this course

Challenges we’ve heard from previous participants

These are some of the common challenges we’ve heard from past participants. Do you recognize these sentiments in yourself or your colleagues?

  • I’m experienced in marketing but want to learn how to get more hands-on with digital tools and platforms…

  • I want to be able to find and engage our target markets quickly and dynamically…

  • It feels like there is so much opportunity with digital marketing but I don’t know where to start…

  • I’m totally new to digital marketing and curious to learn how I can apply it…

Trusted by leading brands

al jazeera
Disney
Google
ikea
iZettle
Klarna
LEGO
Ogilvy & Mather
Spotify