MA Digital Management

Drive change by taking a fresh approach to problem solving, design thinking, business transformation and leadership.

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What you'll be doing

Candidates of our Full-time MA Digital Management programs are taken on a transformative journey to become a new kind of leader – one who is adaptive, collaborative and creatively driven, who can go beyond conventional thinking practices to create effective teams and business value.

This is a full-time Master’s program based at our Manchester or Stockholm campus for the first 6 months. There, you’ll learn with the help of a range of interactive talks, live project briefs, hands-on workshopping, team challenges and deep reflection.

The program is comprised of five practical group projects led by industry practitioners, and an independent Industry Research Project which can be completed from anywhere in the world.


8 areas of study

Foundation Days

Build your team and create a group culture, learn the Hyper Island methodology and develop skills to enhance your creativity.

Creativity Week

Discover idea generation techniques and essential research methods under the guidance of program leaders.

Design Thinking

Explore design thinking tools and processes, including looking at other related areas such as service design and human-centred design.

Digital Technologies

Recognize digital technologies as enablers for change and grasp the basic concepts involved both from a theoretical and practical hands-on perspective.

Business Transformation

Take an in-depth look at business model development. Work with cutting-edge business modeling techniques, case studies, and user journeys.

Managing Projects and Teams

Explore the project lifecycle and consider projects from a holistic perspective. Takes place during the entire on-site part of the program and is built on your project and professional work.

Innovation Project

We challenge you to apply all your previous learnings and create your own project which aims to show innovation in the development of new ideas or transformation of existing ideas in an area of digital management.

Industry Research Project

Find a problem in your industry within a professional context, and work to solve it. Instead of the traditional Master’s thesis, you will identify a problem, formulate hypotheses, prototype solutions, and share original insights based on your research.


Companies we have worked with


It’s probably one of the best decisions I’ve made. Without the MA, I’d probably still be wondering why things are changing around me instead of being a part of them.

Aimee Tasker
Service Designer, Common Good

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