MA Digital Management

Drive change by taking a fresh approach to problem solving, design thinking, business transformation and leadership.

Business & Innovation
Full time
1 year
Master's degree


Who takes this program?

Who will join you?

The MA Digital Management Programs participants are taken on a transformative journey to become a new kind of leader. One who is adaptive, collaborative and creatively driven. Who can go beyond conventional thinking practices to create effective teams and business value.

All of our students hold either a Bachelor’s degree or have a minimum of 5 years of relevant professional experience.


What you'll be doing

This is a full-time program based at our Manchester campus. You’ll learn through a range of interactive talks, hands-on workshops, team challenges, and deep reflection.

The program has six practical group projects led by industry practitioners and one independent research project. 24 weeks will be spent in School and 20-weeks in Industry during your research project.


8 areas of study

Foundation Days

Build your team and create a group culture, learn the Hyper Island methodology and develop skills to enhance your creativity.

Creativity Week

Discover idea generation techniques and essential research methods under the guidance of program leaders.

Design Thinking

Explore design thinking tools and processes, including looking at other related areas such as service design and human-centred design.

Digital Technologies

Recognize digital technologies as enablers for change and grasp the basic concepts involved both from a theoretical and practical hands-on perspective.

Business Transformation

Take an in-depth look at business model development. Work with cutting-edge business modeling techniques, case studies, and user journeys.

Managing Projects and Teams

Explore the project lifecycle and consider projects from a holistic perspective. Takes place during the entire on-site part of the program and is built on your project and professional work.

Innovation Project

We challenge you to apply all your previous learnings and create your own project which aims to show innovation in the development of new ideas or transformation of existing ideas in an area of digital management.

Industry Research Project

Find a problem in your industry and work to solve it. In place of the traditional Master’s thesis, you will identify a problem, prototype solutions, and share insights based on your research.

It’s probably one of the best decisions I’ve made. Without the MA, I’d probably still be wondering why things are changing around me instead of being a part of them.

Aimee Tasker
Service Designer, Common Good

Ask us anything

What are the program requirements?
What does the program cost and do you offer any payment plans?
Will I need to apply for a visa to study?
Are there specific dates I need to be available?
Do I need an IELTS English test?
What qualification will I gain from this program?