MA Digital Experience Design
Develop the skills and knowledge to design products, services and systems that meet the ever-changing expectations of the modern consumer. Work with industry leaders on real-life business challenges to create meaningful experiences, both online and offline.
Become a better designer
The role of a designer is shifting. There is a gap between what education and industry needs, the Masters in Digital Experience Design was designed with practitioners to understand what designers need to build products, services, and systems within the industry.
Digital Experience Design will prepare you to become a better designer. It will push your critical, creative and strategic skills. The MA is primed for anyone who is interested in design or who wants to craft experiences in collaboration with the industry.
What this program is about
During the first six months of the program, you’ll be working on practical group projects lead by industry practitioners at our Manchester campus. Additionally, you’ll go through a range of interactive talks, hands-on workshops, team challenges, and deep reflection.
The second part of the program you’ll complete your independent Industry Research Project. This is your opportunity to design your own project based in the workplace. Research, state assumptions, formulate hypotheses, test them, make conclusions, engage with other professionals and ultimately: create something original.
8 areas of study
Build your team and create a group culture, learn the Hyper Island methodology and develop skills to enhance your creativity.
Explore idea generation techniques and essential research methods under the guidance of the program leaders through a short client brief.
Investigate design thinking tools and processes, including looking at other related areas such as service design and human-centered design.
Gain techniques for building empathy with people through research, then drawing clear and powerful insights out of that research to guide a design process.
An in-depth look at business model development, working with cutting edge business-modeling techniques, case studies, and user journeys.
Managing projects and teams
Explore the project lifecycle and consider projects from a holistic perspective. This project takes place during the entire on-site part of the program and is built on your project and professional work.
Get to the core of what it means to design experiences with a digital focus. You’ll move quickly from theory to practice, trying out a diverse range of methods and approaches, learning how to test concepts, refine them and work with professionals to get them built.
Industry Research Project
Find a problem in your industry and work to solve it. In place of the traditional master’s thesis, you will identify a problem, prototype solutions, and share insights based on your research.
By applying my new skills and sharing my knowledge, I raised my profile in the industry. The MA opened up new doors to industry collaboration, speaking and job opportunities.
Why Hyper Island
Transformative learning experiences
Hyper Island has been creating learning experiences across the world for over 20 years. This course draws on our unique methodology and insights.
Transform your skills
You will learn how to apply design thinking into your every-day discipline. By exploring experience design and related fields such as service design and interaction design, you will gain the knowledge to lead the change in this evolving industry.
Make better decisions
Understand the components to create succinct online and offline experiences. You’ll collaborate with peers and professionals on real business challenges in a range of practical projects. That will help you to develop the skills that leaders need to make good strategic decisions.
Get the understanding
Understand human behavior and practice rigorous research. Leverage digital technologies and prototyping to test theories. Utilize project management skills, gain business acumen and learn to build and lead an effective design team.
UX Director and alumni Dan Nessler on his thirst for learning and why he shares
Read Urska's Story
Here Urska talks to us about discovering a little piece of magic in the heart of Manchester.
Learn about Phils Journey
Local lad Phil Hesketh found a collaborative, fast-paced and transformative learning environment.
As designers we are well placed to move with change, to seek out new problems and new solutions. It’s never been harder to be a designer, and never more rewarding
Around the campus
A day in the life
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Program Entry Requirements
In order to apply for the MA Digital Experience Design program, you’ll need:
- A Bachelor’s degree or higher
- In lieu of a degree: 3-5 years of relevant work experience
- IELTS Academic exam results* (score minimum of 6.0, no less than 5.5 on each section)
*Only applicable if you have not received English education at university-level or are from a country where English is not the main spoken language
If you are concerned about handing in a portfolio which showcases your work, please note that we are equally interested in students who are not from a design related background. Your skills and experience can be highly relevant to the program – if you’d like to discuss this please get in touch.
There are two standard payment options for this program. As your option preference might differ based on whether you are funding the program independently or through your employer/company, we ask you to please speak to our education managers for more information.
Hyper Island does not offer scholarships or grants for this program.
The full-time MA Digital Experience Design program requires you to be on the Hyper Island campus in Manchester between January and June, Monday to Friday 9am-5/6pm. This means you will need to relocate to Manchester for the first 6 months of the program.
From July to November, you will embark on your Industry Research Project. This project must be completed within a professional context but can be completed from anywhere in the world.
Upon successful completion of the program, you will receive a Master of Arts Degree in Digital Experience Design, a qualification that is recognized worldwide. The program is designed in partnership with and validated by Teesside University.
Estimated Living Expenses
To help you understand the costs involved in your Masters, we have outlined the total estimated expenses of your six months in Manchester.
Housing & Utilities 4000 GBP
Living 3000 GBP
Local Transport 420 GBP
Books 480 GBP
These amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change.