Digital Marketing Online Course

Expand your digital marketing competence and get tools, techniques and tactics you can apply right away.

Strategy & Marketing
Part time
6 weeks
Location

Online

Overview

Discover how to build, test and implement to deliver real results

The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.

This course helps you learn how to navigate the entire digital marketing funnel, from attraction to retention, and gain the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continual iteration and learning to achieve results.

Get the competence

Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.

Get the confidence

Lead and support your clients and colleagues through the digital marketing landscape.

Get the job done

Build, test and implement to deliver actual results by using your own work directly in the course.

Course Goals

What you'll learn

You will learn tactics and strategies that allow you to get hands-on with digital marketing and make the most of your digital presence. You’ll learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user.

You’ll understand how to set ambitious goals and iterate your way to achieving them in order to add value to your organisation and reach your targets.

By the end of this course you will be able to:

Understand how to create and execute digital marketing strategies and tactics across the entire funnel from acquisition to retention.

Design and implement digital marketing campaigns selecting appropriate tools, channels and approaches to target potential customers

Collect, analyze and respond to data to draw insights and make iterations that increase conversion rates

Modules

Six areas of study

Getting Started

Wrap your head around basic concepts of digital marketing.

Attraction: Grabbing the attention

Tactics for reaching the most people with minimum efforts.

Activation: Getting the traffic

Techniques for turning your target audience into leads.

Conversion: Making the transaction

Preparing and persuading your leads to act or buy.

Retention: Keeping the business

Ways to engage your customers and keep them coming back for more.

Springboard

Setting yourself up for continuous learning.

Format

What you'll be doing

This 6-week online course is designed to be flexible to your schedule. The majority of the course content and tasks are available for you to go through any time you choose during the week, with the exception of a weekly one-hour webinar session which is scheduled on Wednesdays 15:00-16:00 CET. Expect to spend 5-7 hours per week on your learning, although often this can be integrated into your existing day to day work.

The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off.

1

View inspiring content

Learning kits and videos packed with insights to maximize your knowledge.

2

Join live sessions

Live sessions with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time.

3

Solve hands-on tasks

Tasks and challenges designed to integrate with your work to build your competence.

4

Get feedback and collaborate

Feedback and peer-collaboration to accelerate your learning.

The course is effective, flexible to fit in with your life and full of good learnings. The positive and sharing atmosphere of the learning community was inspiring and it was well worth the investment of time and money.

—   
Katarina Gøthe
Digital & Go To Market Specialist - Nordics, Whirlpool

The course is excellent, with high-quality learning materials, an easy-to-follow presentation style and constant and immediate support of the trainers. In just a few weeks I got a full overview of the topic and felt more equipped, knowledgeable and confident working with digital marketing.

—   
Lea Ruiz
Marketing Assistant, KISKA
Who takes this course

Who is this course for?

The course is for people who want to learn more about what digital marketing is and how to do it both strategically and tactically. It is suitable for beginners and more intermediate digital marketers.

You should take it if you want to learn new digital marketing skills and develop a mindset of how to work in this field to support you, your team and organization to work more effectively with digital marketing and achieve the results you are looking for.

Our typical participants include people such as Marketing Directors, Marketing Managers, Marketing Coordinators, Account Directors, Social Media Managers, Communication Managers, Project Managers, Sales Managers and Creative Directors, but we often also have Entrepreneurs and even Professors, Musicians and Producers!

Why take this course

Challenges we’ve heard from previous participants

These are some of the common challenges we’ve heard from past participants. Do you recognize these sentiments in yourself or your colleagues?

  • I’m experienced in marketing but want to learn how to get more hands-on with digital tools and platforms…

  • I want to be able to find and engage our target markets quickly and dynamically…

  • It feels like there is so much opportunity with digital marketing but I don’t know where to start…

  • I’m totally new to digital marketing and curious to learn how I can apply it…

Our methodology

Hyper Island Way

Hyper Island methodology is based on a learner-centered, experience-based approach. We facilitate learning journeys, where discovering, uncovering, applying and reflecting is all part of the process by which participants learn useful skills and knowledge they can apply right away.

Learn by doing

Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.

Work in teams

Collaboration is the modern core competence in a world of complexity and constant change.

Real-world ready

We build learning around actual examples and practical tasks to make it all immediately relevant and useful.

Global network of experts

We work with world-leading industry experts to provide the most cutting-edge content.

6 week online course that will expand your digital marketing competence and give you tools, techniques and tactics that you can apply tomorrow. 
FAQ

Ask us anything

At what level is this course? Beginner, intermediate or expert?
Do I get a certificate?
I work full-time, can I still attend this course?
Are there specific dates and times that I need to be available?
What technical / practical setup do I need to have?
I work at a B2B company, is this relevant for me?
I want my employer to pay for it. How will it be valuable for my company?

Participants work for amazing companies

al jazeera
Disney
Google
ikea
iZettle
Klarna
LEGO
Ogilvy & Mather
Spotify