The Digital MarketingOnline Course
6 week online course that will expand your digital marketing competence and give you tools, techniques and tactics that you can apply tomorrow. Part-time, 5-7 hours per week.
Hi I'm Carl-Johan. Ask me anything about the Digital Marketing online course. contact me.
Build, test and implement to deliver actual results
Learn by working hands-on with your own company's case. Get support from our experts and collaborate with others - all on your own terms, while doing your job. Welcome to an online course that you'll actually complete.
Get the competence
Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.
Get the confidence
Lead and support your clients and colleagues through the digital marketing landscape.
Get the job done
Build, test and implement to deliver actual results by using your own work directly in the course.
What you'll learn
You will learn to navigate the entire digital marketing funnel, from acquisition and conversion, to retention and optimization.
We'll cover key aspects of digital marketing, and the course is designed to be directly applicable and relevant for you in your daily work.
Activation: Grabbing the attention
Tactics for reaching the most people with minimum efforts.
Acquisition: Getting the traffic
Techniques for engaging your target audience.
Conversion: Making the transaction
Tricks to turn your potential leads into paying customers.
Retention: Keeping the business
Ways to engage your customers and keep them coming back for more.
Optimisation: Improving the experience
Tools to measure the results and improve the performance.
HOW YOU'LL LEARN
The course is fully flexible, with only one fixed weekly session, leaving the rest tailored to your schedule. Expect to spend 5-7 hours per week.
Watch inspiring videos
Videos packed with insights and content to maximize your knowledge.
Join live webinars
Live webinars with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time.
Solve hands-on tasks
Tasks designed to integrate with your work to build your competence.
Get feedback and collaborate
Individual feedback and peer-collaboration to accelerate your learning
Hyper Island gave me an opportunity to think outside the box and come up with innovative solutions that I can apply to my own business.
Managing Director, BDRC Asia, Lab Participant
Max Larcombe: The Facilitator
Leading programs and courses with a passion for personal development as Program Director at Hyper Island (Helsingborg, SE)
Nathan Miller: The Learning Designer
Facilitator and UX researcher, teaching large companies how to be more limber while helping startups grow systematically. (London, UK)
Mia Jung: The Business Strategist Powering innovation with data driven insights and strategies as Digital Business Developer at Bonnier (Copenhagen, DK)
Anders Lundkvist : The Growth Hacker
Growth hacker, data strategist and storyteller, most recently as Digital Growth Manager at Condé Nast Germany (Munich, DE)
These companies learn about digital marketing with us
Ask us anything
If you have any question or need advice on what the course can offer and if it's a good fit for you we are here to help.
Can’t find the answer you’re looking for?
- At what level is this course? Beginner, intermediate or expert?
The course is suitable for both beginners and the more intermediate digital marketeers. This is possible through the content and tasks being designed to be flexible to your level of experience and build directly on your own needs and company case.
- Do I get a certificate?
Yes participants get a certificate of completion if they hand in their 6 weekly reflection journals. The reflection journal is essentially a diary of what you learn in the course and how it relates to you.
- I work full-time, can I still attend this course?
Yes! The course is designed to be flexible to your schedules. The course will require you to spend 5-7 hours per week.
Each week participants are expected to report their progress by sharing a simple written reflection on the course content covered that week. To complete the course you need to hand in all 6 reports.
- Are there specific dates and times that I need to be available?
The majority of the course content and tasks are available for you to go through any time you choose during the week, with the exception of a weekly one-hour webinar session which is scheduled on Wednesdays 3-4pm CET.
- What technical / practical set-up do I need to have?
It is good to have access to your company's analytics platform and social media accounts (Facebook, Twitter, YouTube, etc). But it is not required to take the course. If you can not get access to Google Analytics or another analytics software, please get in contact before you register for the course.
- I work at a B2B company, is this relevant for me?
Yes! This course is applicable for B2B just as much as B2C marketing. We think you should use the same digital marketing tactics and principles but with different content depending on the price, value, and level of personalisation that the service provides.