Digital Marketing & Growth Hacking
Discover the channels, trends and strategies to make real change at your organization with this specially designed intensive 3-day course.
Learn new skills and competences in digital marketing
Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?
Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.
During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.
Do you qualify for IBF funding?
This course is accredited by the Institute of Banking & Finance Singapore. To qualify for funding, you need to meet the following criteria:
- Singaporeans/PR (Permanent Resident) under 40 years old, you may qualify for 70% funding
- Singaporeans over 40 years of age, you may qualify for 90% funding
Along with either of these criteria:
- Company-sponsored participants working at a financial institution
- Non-company-sponsored participants working in an organization based in Singapore
What you'll learn
- Understand trends and technologies in the digital marketing ecosystem
Discover how social and mobile influences customer behavior and expectations
- Learn digital marketing and growth hacking techniques
Real-time and programmatic
- Design content and social media strategies for organizations
Use data and analytics to drive growth
- Uncover customer needs to help design content
Understand the legal and ethical aspects of digital marketing and growth hacking
- Prototyping campaigns and strategies
Designing a growth marking plan
What you'll be doing
Three full days, plus a short pre-course reading and a final assignment, to be delivered within 14 days after the end of the course. After the course, you can choose to participate in follow-up sessions, either in a group and/or individually, included as part of the course fee.
- Intensive 3-day session
- Speaker sessions
- Peer-to-peer learning
Hyper Island Way
Learn by doing
Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.
Work in teams
Collaboration is the modern core competence in a world of complexity and constant change.
We build learning around actual examples and practical tasks to make it all immediately relevant and useful.
Global network of experts
We work with world-leading industry experts to provide the most cutting-edge content.
“Hyper Island creates communities of trust and international collegiality around the themes of emerging technology, creativity, and innovation.”