Digital Marketing & Growth Hacking

Discover the channels, trends and strategies to make real change at your organization with this specially designed intensive 3-day course.

Strategy & Marketing
3 days
Location

Singapore

Overview

Learn new skills and competences in digital marketing

Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?

Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.

During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.

Do you qualify for IBF funding?
This course is accredited by the Institute of Banking & Finance Singapore. To qualify for funding, you need to meet the following criteria:

  • Singaporeans/PR (Permanent Resident) under 40 years old, you may qualify for 70% funding
  • Singaporeans over 40 years of age, you may qualify for 90% funding

Along with either of these criteria:

  • Company-sponsored participants working at a financial institution
  • Non-company-sponsored participants working in an organization based in Singapore

For more details about the funding process, please visit the IBF website or read this infographic.

Course goals

What you'll learn

Understand trends and technologies in the digital marketing ecosystem

Discover how social and mobile influences customer behavior and expectations

Learn digital marketing and growth hacking techniques

Real-time and programmatic

Design content and social media strategies for organizations

Use data and analytics to drive growth

Uncover customer needs to help design content

Understand the legal and ethical aspects of digital marketing and growth hacking

Prototyping campaigns and strategies

Designing a growth marking plan

Format

What you'll be doing

Three full days, plus a short pre-course reading and a final assignment, to be delivered within 14 days after the end of the course. After the course, you can choose to participate in follow-up sessions, either in a group and/or individually, included as part of the course fee.

In short

  • Intensive 3-day session
  • Speaker sessions
  • Workshops
  • Peer-to-peer learning
Our methodology

The Hyper Island way

Hyper Island methodology is based on a learner-centered, experience-based approach. We facilitate learning journeys, where discovering, uncovering, applying and reflecting is all part of the process by which participants learn useful skills and knowledge they can apply right away.

Learn by Doing

Build, create, experiment! People learn best through active doing and making.

Collaboration

Collaboration is the modern core competence in a world of complexity & constant change.

Real-world ready

We build learning around real examples & tasks to make it immediately relevant & useful.

Global network of experts

We work with world-leading industry experts to provide the most cutting-edge content.

“Hyper Island creates communities of trust and international collegiality around the themes of emerging technology, creativity, and innovation.”

—   
Stan Burgoyne
Global Head of Professional Development, International Baccalaureate