Digital Marketing& Growth Hacking

An intensive 3-day course. Discover the channels, trends and strategies relevant to your organization

Upcoming courses

Singapore
16 - 18 May, 2018
SGD 2 725*
(WSG, 1)
Register
*Local VAT/GST may apply

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Hi I'm Paviter. Ask me anything about the this course, IBF Funding or Hyper Island. contact me.

End-to-end skills and competences in digital marketing

Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?

Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.

During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.

Do you qualify for IBF funding?

This course is accredited by the Institute of Banking & Finance Singapore. To qualify for funding, you need to meet the following criteria:

  • Singaporean/PR (Permanent Resident)  
  • If you are under 40 years old, you may qualify for 70% funding  
  • If you are over 40 years of age, you may qualify for 90% funding

Along with either of these criteria:
1. Company-sponsored participants working at a financial institution
2. Non-company-sponsored participants working in an organization based in Singapore

For more details about the funding process, please visit the IBF website.

Future-proof your career

This course content draws on current and emerging international perspectives alongside case studies and insights from local and Asian markets. You will develop a digital mindset, learn how to make better sense of data, and consider the legal, social and ethical issues involved.

You will collect IBF credits as you improve your digital marketing and human-centered service design skills and apply what you learn to your workplace and career.

Download the syllabus

Understand trends and technologies in the digital marketing ecosystem
Discover how social and mobile influences customer behavior and expectations

Learn digital marketing and growth hacking techniques
Real-time and programmatic

Design content and social media strategies for organizations
Use data and analytics to drive growth

Uncover customer needs to help design content
Understand the legal and ethical aspects of digital marketing and growth hacking

Prototyping campaigns and strategies
Designing a growth marking plan

How you'll learn

You will attend a short course with preparatory work and a post-course assignment where you will demonstrate how you apply your new skills at work.

Get ready Get ready
One week before the course starts you’ll be given preparatory work and reading

Solve hands-on tasks Solve hands-on tasks
Tasks designed to integrate with your work to build your competence.

Get feedback and collaborate Get feedback and collaborate
Individual feedback and peer-collaboration to accelerate your learning

Receive your certificate Receive your certificate
Complete the post-course assignment within two weeks to receive your certificate of completion

You will be supported by the SmartUp mobile app with relevant content, reading materials and quizzes, to help you prepare for the course and continue their learning afterwards.

Hyper Island creates communities of trust and international collegiality around the themes of emerging technology, creativity, and innovation.

– Stan Burgoyne

Global Head of Professional Development, International Baccalaureate

Ask us anything

If you have any questions or would like advice on what the course offers, and if it's a good fit for you, we are here to help.

Can’t find the answer you’re looking for?

CONTACT Admissions
  • How do I qualify for funding?

    This course is accredited by the Institute of Banking & Finance Singapore (IBF). To qualify for funding, you need be Singaporean and/or a Permanent Resident.

    If you are less than 40 years of age, you qualify for 70% funding off the course fee.
    If you are 40 years of age or more, you qualify for 90% funding off the course fee.

    You must also be either company-sponsored participants working in a financial institution or a non-company sponsored participants working in an organization based in Singapore.

    For more information, please visit the IBF website

  • What is the time commitment?

    Three full days, plus a short pre-course reading and a final assignment to be delivered within 14 days after the end of the course. After the course you can choose to participate in follow-up sessions, either in a group and/or individually, included as part of the course fee.

  • Are there any entry requirements?

    None. We just ask you to come with an open mind and a willingness to learn.

  • Who would benefit most from this course?

    A broad range of professionals who use communications as a tool for engaging with customers, clients, and building relationships.

  • What will I get when I complete the course?

    A signed certificate of completion from Hyper Island. Access to the Hyper Island Master Class Alumni Facebook and LinkedIn groups. The continued learning support outlined above.

  • How many participants are there in a course?

    The course group is made up of around 20-30 participants of various backgrounds.

  • Who will teach this course?

    The delivery team consists of facilitators from Hyper Island and expert collaborators from our network. These experts are experienced professionals working in the industry.

  • Who will benefit from the class?

    A broad range of professionals who use communications as a tool for engaging with customers, clients, and building relationships.