In a world saturated with brands and constant messaging, it’s not enough to be seen—you need to be remembered.

Brand Strategy and Storytelling is a 4-week online course designed to help professionals connect storytelling with strategic brand thinking. Through live sessions, hands-on exercises, and expert guidance, you’ll learn how to define your brand’s purpose, craft emotionally engaging narratives, and develop distinctive brand assets that strengthen your positioning.

By the end, you’ll have a practical toolkit to create authentic, purpose-driven stories that inspire action and build lasting customer relationships.

check Align Strategy & Storytelling: connect storytelling with strategic brand positioning to create consistency across all customer touchpoints.
check Craft Compelling Narratives: learn to shape your brand's story with clarity and authenticity to resonate emotionally with your audience
check Stand out in an AI-saturated world: develop human-centered brand strategies and storytelling skills that differentiate you from automated, generic content.
check Define Brand Purpose & Role: identify your brand's core values and position it as a mentor that guides and supports its audience.
check Build Distinctive Brand Assets: develop and leverage brand assets that reinforce your core story and create lasting recognition.

Module 1 - The Storyteller Mindset expand_more expand_less

Story spine - all stories follow a universal structure that you can apply as well.
Moral of the Story - why do we tell stories.
Intro to Pod mates.
Marketing has changed.

Module 2 - To Be A Mentor expand_more expand_less

Storytelling Canvas.
Explore one of the most iconic relationship in storytelling - the Mentor & Hero connection.
Explore how you can become a mentor for your heroes (customers).
Jobs to be done - think about how customer interacts with your brand.

Module 3 - Brand Assets expand_more expand_less

The moral of a brand’s story - getting to the heart of your brand position.
Powerful narrative as a mentor.
How to get a brand to reach mentor status.
Subscription Economy.
Create an inventory of your Distinctive Brand Assets.

Module 4 - Making Decisions expand_more expand_less

Recap of main concepts.
How to apply 1% framework to your stories.
How the moral of the story will guide your decisions.

Frameworks, Methods & Tools expand_more expand_less

Pixar’s Story spine.
Storyboard canvas.
Mentor Storytelling.
Jobs to Be Done.
Brand Assets canvas.
Moral of Brand Story.

The Storyteller Mindset

Understand the universal structure behind great storytelling and how to apply it to brand narratives. Learn why storytelling is a powerful tool for brand strategy and how it shapes customer perception.

Becoming a Mentor Brand

Explore one of the most iconic relationships in storytelling: the Mentor and the Hero. Discover how brands can position themselves as guides for their audience, solving real customer needs through purpose-driven storytelling.

Building Brand Assets & Identity

Learn how to define the core elements of your brand’s story, including its moral, values, and visual/verbal assets. Understand how to craft a distinct brand personality that creates consistency across all touchpoints.

Applying Storytelling in Strategy & Decision-Making

See how storytelling informs brand growth, audience engagement, and business decisions. Use the 1% framework to continuously refine your brand narrative and create a lasting impact.

Anastasia Timoseva - facilitator of the course

Anastasija is a vibrant facilitator and learning program producer at Hyper Island, she thrives in engaging with diverse teams and stakeholders from varied backgrounds embodying a hands-on approach to the facilitation process and design. With a keen interest and experience in the Wind Power industry, showcasing her versatile expertise, she blends her analytical and creative skills beyond her facilitator role, as she is also an adept Project Manager.

Anastasija Timoseva

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

Iñaki Escudero

"The Brand Strategy and Storytelling Course helped me think differently and more imaginatively about what I do on a daily basis as an agency strategist. I still haven’t figured out 100% how to incorporate everything I’ve learnt into work, or even digested all of it, but I can say it was worth it. Iñaki and Jamie are amazing, and I really felt they were present during the whole experience, even with only one online session per week. The organisation of the online course in itself was excellent as well - very easy to work through and follow. I only have positive feedback to give and would say that I finished the course off feeling truly inspired."

Matilde Gomes

Head of Strategy

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

Read More

Liam James

Copywriter, Voice Over Artist & Storytelling Strategist

How do the online courses work? add remove

Our online courses consist of weekly live sessions and some independent work in between to help reinforce your learning and connect with instructors and peers.

Do I need to attend live sessions? add remove

We strongly recommend it! The live sessions are where you’ll engage in discussions, ask questions, and apply what you’ve learned. Recordings are available if you can’t make it.

How much time should I set aside each week? add remove

Plan for 3–5 hours per week, including one live session, readings, and hands-on exercises. You’ll find the exact schedule in the course syllabus.

What platforms or tools do you use? add remove

We use Google Meet for our live sessions and provide all course materials via email or a shared learning space.

Will I get a certificate? add remove

Yes! You'll receive a certificate within 1-2 weeks of completion if you participate in the live sessions and complete all required coursework.

Is the course suitable for teams? add remove

Absolutely, it’s designed to work well for both individuals and teams. If you're looking for a more private experience or tailored solutions for your team or organization, don’t hesitate to get in touch with us.

What support is available during the course? add remove

You’ll have direct access to a course facilitator, tech support via email, and a community of fellow learners for peer support and collaboration.

Can my company pay with a credit card or invoice? add remove

Yes. You can register as a company and choose to pay by credit card or invoice. If you choose an invoice, you’ll receive a payment link to pay by bank transfer or card.

Is there a possibility for a payment plan? add remove

The course must be paid in full before you begin. However, if you require multiple invoices, we can accommodate that. Please get in touch with our team to discuss the options.

Are your courses Swedish government funded? add remove

No, our short courses are not government funded or CSN-approved. They’re offered independently and are not part of Sweden’s state-subsidized education system. However, many participants have their fees covered by their employers, and we can provide an invoice or supporting documentation to make that process easier.

Starts soon!

Foresight & Strategy

Creative Thinking

This is a very dynamic course which will introduce a range of tools and frameworks to unlock creativity in individuals and teams to drive personal confidence and real business results across a wide range of applications.

Starts soon!

Innovation & Design

Design Thinking for Innovation

Learn to harness powerful design approaches to build empathy and insight to drive meaningful innovation. Equip yourself for problem-solving in the Digital Age and future design thinking.

Create stories that build brands and drive growth

Stand out from the noise: use storytelling as strategic tool for authentic brand design

WHO IS THIS COURSE FOR?

what you’ll learn

This course includes

INVEST IN YOUR TEAM

Course Program

Want a closer look at the program?

assess your profile

Is this the right course for you?

THE HYPER ISLAND EXPERIENCE

MORE THAN A SIMPLE ONLINE COURSE

Learning Outcomes

The Storyteller Mindset

Becoming a Mentor Brand

Building Brand Assets & Identity

Applying Storytelling in Strategy & Decision-Making

Anastasija Timoseva

Iñaki Escudero

What our participants say

Matilde Gomes

Liam James

FREQUENTLY ASKED QUESTIONS

ASK US YOUR QUESTIONS

You may also be interested in...

Creative Thinking

Design Thinking for Innovation

Want to learn how to Own the Unknown?