Programs & Courses

Digital Acceleration

Learn how to navigate through a complex business landscape, engage customers and expand your reach.

Overview
Course goals
Who takes this course
Format
Said about
FAQ
Our methodology

Overview

Understand and handling emerging trends

Today’s networked society and the rapid development of technology are transforming people’s behaviors and values, including the way they act and think about products and services. This, in turn, informs an urgent business need to understand the core of consumer needs and in order to stand out amongst the competition.

In the Digital Acceleration course, you will cover the key elements of digital communication, learn about the impact of a networked society, understand its implications on business, customer growth, and receive tools and tactics for change management. You will learn how to navigate through a complex business landscape, identify and seize new opportunities, engage your customers and accelerate your communication.

All courses are generally run in English. Except for classes run in Brazil which will be held in Portuguese and Mexico which will be held in Spanish.

Course goals

What you'll learn

By the time you finish this course, you should have acquired knowledge and skills that you’ll be able to use right away in your work or add to your resume.

Knowledge

Know the implications and disruption of digitalisation.
Know how the networked society will impact businesses, individuals and society.
Understand changes in consumer behaviour and the impact of digital business models and client journeys.
Understand how to navigate through a complex business landscape.
Understand the core of consumer needs and how to engage customers in order to stand out amongst the competition.
Understand how technology is transforming people’s behaviors and values, including the way they act and think about products and services.

Skills

See changes in consumer behaviour and the impact of digital on client journeys.
Ability to spot the objectives and differences between ‘digitization’ and ‘digitalization’.
Practice a digital mindset.
Practice tools and tactics to take advantage of emergent opportunities.
Use methods and approaches for creative collaboration.
Create an individual plan for continuous learning and action.

Who takes this course

Who'll join you

You will learn with others of varying skills and experience – from beginners to those already working in and around the topic. It is designed for a broad range of professionals working within different industries and want to understand how digital is impacting them. You can work directly with sales, marketing, product development and the creative area etc. or leading a business/ team through the digital landscape and need new inspiration and perspectives.

Format

What you’ll be doing

Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. In this course, you’ll be learning by doing around 70% of the time and spend 30% in great speaker sessions.

Embrace a new logic
Broaden your thinking about digital communications and understand disruption in your industry.

Understand customer needs
Explore how to build deeper customer relationships in a digital world.

Discover tactics for growth and engagement
Activate and expand networks to reach your business goals with new communications methods.

Move from insight to action
Find the right tools and methods to make the most of the emerging digital opportunities.

Said about

Participant perspective

Hyper Island creates communities of trust and international collegiality around the themes of emerging technology, creativity, and innovation.

—

Previous participant

At times of change, the learners are the ones who will inherit the world, while the knowers will be beautifully prepared for a world that no longer exists

—

Alistar Smith

FAQ

Ask us anything

Are there any entry requirements?

No. We just ask you to come with an open mind and a willingness to learn.

Who would benefit most from this course?

A broad range of professionals who use communications as a tool for engaging with customers, clients, and building relationships.

What will I get when I complete the course?

A signed certificate of completion from Hyper Island. Access to the Hyper Island Master Class Alumni Facebook and LinkedIn groups. The continued learning support outlined above.

How many participants are there in a course?

The course group is made up of around 20-30 participants of various backgrounds.

Who will teach this course?

The delivery team consists of facilitators from Hyper Island and expert collaborators from our network. These experts are experienced professionals working in the industry.

What is the total time commitment?

Two or three consecutive 9 hours days (depending on the location). Plus a short pre-course survey to ensure that we take your expectations into account. After the course, you can choose to participate in follow-up sessions, either in a group and/or individually, included as part of the course fee.

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Our methodology

Hyper Island Way

Hyper Island methodology is based on a learner-centered, experience-based approach. We facilitate learning journeys, where discovering, uncovering, applying and reflecting is all part of the process by which participants learn useful skills and knowledge they can apply right away.

Learn by doing

Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.

Work in teams

Collaboration is the modern core competence in a world of complexity and constant change.

Real-world ready

We build learning around actual examples and practical tasks to make it all immediately relevant and useful.

Global network of experts

We work with world-leading industry experts to provide the most cutting-edge content.