Acquire in-depth knowledge of creativity and writing, strategic use of text, images, movies and sound in digital channels.
Gain an understanding of the cultural and psychological gateways to creating compelling content and produce successful business strategies.
The right terminology
Learn all the basic terms, concepts and definitions of content development. Master how to create, write and produce content for blogs, mobile apps, podcasts, websites and VR.
Solve complex business and strategy challenges with design thinking and user-centric approaches, and learn about the legal aspects of content production and distribution.
Understand group dynamics and leadership in relation to well-being, quality, efficiency and productivity.
Ways to apply your skills
Get a basic understanding of marketing, communication, sales, data analysis, publishing, public relations, front-end development and video production.