“Attending the course together meant we could start brainstorming immediately”

Art directors Karin Vreeswijk and Lisette van Elst from The Netherlands chose to attend the Digital Acceleration course at Hyper Island together to quickly apply what they learned about new paradigms, technologies and ways of working in the digital age.

Hi! What did you know about Hyper Island before you signed up for the course?

Lisette: “We’ve had heard good stories about Hyper Island. With both a background in traditional advertising and now working at a Marketing/ Brand innovation agency we thought it would be good to stay heads up with new developments, specially in the digital field. What is digital savvy? What skills do you need? How to kickstart it within the agency and on a daily base in your work?”

Karin: “Lisette knew HI from a few of her students whom after graduation went to Hyper Island to specialize their digital skills.

Lisette: “Karin met a professional at a workshop who told her that she did a study at Hyper Island. She was really enthusiastic about Hyper Island and told interesting things about it. Because we attended the course together we could immediately start brainstorming what the course did for us personally, but also how to make it bigger and valuable for the entire agency. We were, and still are, really inspired, excited and full of ideas.”

“Because we attended the course together we could immediately start brainstorming what the course did for us personally, but also how to make it bigger and valuable for the entire agency. We were, and still are, really inspired, excited and full of ideas.”

—   
Karin Vreeswijk
Art Director, Branddoctors

Were there any benefits of studying together with a colleague?

Lisette: “We think to truly change your behaviour and make the content and context of the course work is to go at least with two colleagues. Some stuff you can easily adapt alone, but the bigger, bolder changes you want to set trough need back up from someone who experienced the same workshops. You can both carry out the deeper thoughts behind the course and train your colleagues in a hands-on way.”

What is Branddoctors?

Karin: “Branddoctors is a brand strategy and innovation company. We truly believe that you can only innovate and touch the customer of the customer by working with the customer of the customer and looking at brand challenges from three professional perspectives: from strategists, creatives and insight specialists. We design customer and patient journeys, develop brand strategies and innovate business strategies.

In this fast-changing world, we go back to the core: people. We realise that technology push is only half the story. From this angle we help brands and organisations connect their strategic agenda with customer needs and dilemmas. We work to make the brand identity and the brand’s promise become tangible. All in a context of the business model, for now and later.”

Has the Digital Acceleration course helped you overcome any personal or business challenges?

Lisette: “It truly did, we got so much energy and inspiration that it helped our work on many levels. We use a lot of ‘energizing techniques’ when we start sessions/meetings with our clients which helps us set the right mood and focus on the subjects we want to convey.

Personally, it helped us realize digital acceleration is about using the technology to make even more impact on human-centered service design.

We also set up our own experiment: The Travelling Tees. We found a common interest in fashion and travelling, but we are also conscious about the environment and the flaws of consumer society. Therefore, we came up with the idea of a fashionable, organic t-shirt that can be passed along by travellers. We share their stories and passion for fashion and travelling on Instagram.”

“We got so much energy and inspiration that it helped our work on many levels. We use a lot of ‘energizing techniques’ when we start sessions/meetings with our clients which helps us set the right mood and focus on the subjects we want to convey.”

—   
Lisette van Elst
Senior Art Director, Branddoctors