Idea generation & selection

  1. Gather a diverse and relevant people together to generate ideas.
  2. Make sure they understand the context and the HMW questions.
  3. Pick an idea generation technique ((see the Hyper Island Toolbox, SessionLab, and Gamestorming for examples)) to generate multiple ideas.
  4. Create a 2×2 matrix on the wall with axes that are relevant to your project (for example, ‘feasibility vs. desirability’)
  5. Plot all of your ideas on this matrix and use that to decide which ones you want to take forward.