Singapore Directors

Otto Ruijs

  • Position: Managing Director
  • Academic qualification: Msc. Business Administration, Nyenrode Business University
  • Email:
  • Location: Singapore

Innovation consultant, trainer and facilitator Strategies and invent new products, brands, services, business models, supporting clients to build in-house innovation capabilities.

Previously worked at What’s If in Shanghai and Singapore and are now with Hyper Island as their lead Learning Designer. Also agency experience at M&C Saatchi Hong Kong at their Strategy Lead before joining What’s If in 2012.

Jonathan Briggs

  • Position: Academic Director
  • Academic qualification: Professor at Kingston University
  • Email:
  • Phone: +65 8125 4857
  • Location: Singapore & UK

Full UK Professorship for 10 years (Kingston University, London) and co-founder Hyper Island. Experienced educator and digital expert particularly in ecommerce and mobile space. With over 15 years commercial experience and 25 in higher education: troubleshooting failing projects and designing innovative ways of engaging learners in mashups, mobile, retail and usable and online businesses.

Strategy, project management, ecommerce, mobile business, data analysis, new businesses development, curriculum development, rapid prototyping.