User Experience Lab
This three-day course will transform how you design and implement user journeys while giving you an overview of how to evaluate user quality.
London & São Paulo
Learn how to design impactful user journeys
Explore the mechanics of designing impactful user journeys over three intensive days. You’ll build your knowledge as you work through a real business challenge. Regardless of if you’re a digital expert or new to design, our experienced team will support you at every level.
Hyper Island Way
Learn by doing
Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.
Work in teams
Collaboration is the modern core competence in a world of complexity and constant change.
We build learning around actual examples and practical tasks to make it all immediately relevant and useful.
Global network of experts
We work with world-leading industry experts to provide the most cutting-edge content.
What you'll learn
By the time you finish this course, you should have acquired knowledge, skills and competence that you’ll be able to use right away in your work or add to your resume.
You should be able to see the bigger picture when it comes to the importance of user experience. You should also be familiar with the fundaments of Design Thinking and how to protoype and test a solution.
You should be equipped to explore human-centred design thinking and customer journey mapping to generate useful insights. You should be able to identify good and poor user experiences from studying existing consumer journeys. Also, you will learn ways to properly initiate idea generation, selection and development. You should understand the difference between ‘friction’ and ‘opportunity’ when it comes to user experience.
You should be able to describe how UX thinking provides business benefits, as well as discuss the impact of UX thinking on marketing and advertising. You should be able to confidently discuss opportunities for the implementation and application of what you learn – including how to engage colleagues and presenting an idea back to a client.
Who takes this course
Who will join you
You will learn with others of varying skills and experience – from beginners to those already working in and around the topic – who share these common objectives:
- You want to know how to design great digital experiences for customers;
- You want knowledge about user design and practical tools for user experience applicable to your work; and
- You want a real-world brief to work on and apply tools and techniques.
What you’ll be doing
- Learn with trusted practitioners
A chance to get real-life insights from actual industry experts, who will support you in adapting your mindset and skills in design.
- Renowned Learning Methodology
Experience methodology that focuses on team collaboration instead of individual effort, and challenges you to grow personally and professionally.
- Solve a real business challenge
You’ll gain hands-on experience and direct knowledge of working on a real brief for an actual client.
- Practical workshops and speaker sessions
Sessions with course leaders to troubleshoot your hurdles and support your progress. Workshops to experiment and explore peer-based learning.
- Explore Human-centred Design Thinking
Grow your confidence in the theory and implementation of a design thinking approach.
- Empathise with your Customer
Learn to understand behaviors, characteristics, and motivations of your customers. Explore user research tools and determine good and bad user experience from studying existing consumer journeys. Big Picture UX.
- Customer Journey Mapping
How to explore human-centered design thinking and customer journey mapping to generate insights. Observe and understand what powers your users toward an intended goal or scenario – understanding friction vs opportunity in user experience.
- Prototype your Ideas
Build storyboards, scenarios, and wireframes to develop user experiences. Experiment and test ideas with rapid prototypes.
- Innovate through Technology
Explore global trends in digital interface design. Discover technical ideas in responsive design. Design for multi-platform experiences.
- Take it Beyond the Team
Understand, describe and discuss the value and implementation of user experience design, and how it provides business benefits. So that you can engage and bring clients and colleagues along the journey with you. You’ll learn how to discuss the impact of UX thinking on marketing and advertising campaigns.
The lab was an insightful, eye-opening three days that gave me a new perception of what user experience really is.