A 3-day course that will transform how you design and implement user journeys, how you evaluate the quality of user experience and relate your business objectives to the user needs.

Upcoming courses

10 - 12 Oct, 2018
GBP 1 950*
(WSG, 1)
*Local VAT/GST may apply

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Explore the mechanics of designing impactful user journeys over three intensive days. You'll gradually build your knowledge as you work through a real business challenge. Whether you're a digital expert or new to design, our experienced team will support you at every level.

Get the understanding
Analyse behaviours. Observe how your consumers interact with technology and digital environments. Explore the decision making processes powering the consumer journey to your product or service.

Expand your network
You'll collaborate with peers and multidisciplinary professionals on a real business challenge. That will help you to develop the skills that designers need to make good strategic decisions.

Gain the competence
Test and evaluate the quality of user experience. Learn how to relate your business objectives to the user needs. You'll learn transferable skills that can be directly applied to your own business, workplace and career.

What you'll learn

You'll learn to be a better designer. Practice how to finely balance your customer's needs with the demands of your business. Create value for both.

We'll cover all the bases for you to expand your knowledge. We will stretch you to explore new tools within user experience. Encourage you to test theories on real scenarios. You'll get tangible takeaways on all levels. From mindset, design theories, to cases, practical tools and methods you can apply directly at work.

Download the syllabus

Explore Human-centred Design Thinking
Grow your confidence in the theory and implementation of a design thinking approach.

Empathise with your Customer
Learn to understand behaviours, characteristics and motivations of your customers. Explore user research tools. Persona mapping.

Customer Journey Mapping
Observe and understand what powers your users toward an intended goal or scenario. Mapping needs and scenarios over their journey.

Prototype your Ideas
Build storyboards, scenarios and wireframes to develop user experiences. Experiment and test ideas with rapid prototypes.

Innovate through Technology
Explore global trends in digital interface design. Discover technical ideas in responsive design. Design for multi platform experiences.

Take it Beyond the Team
Understand value of user experience design and how to bring clients and colleagues along the journey with you.

How you'll learn

This course will be a high energy and hands-on course held over a three day period. Expect to spend 7-8 hours per day.

Learn with Trusted Practitioners
A chance to get real-life insights from practitioners who will support you in adapting your mindset and skills in design.

Renowned Learning Methodology
Experience methodology that focuses on team collaboration instead of individual effort, and challenges you to grow personally and professionally.

Solve a Real-life Business Challenge
You'll gain hands on experience and direct knowledge of working on a real brief for a real client.

Practical Workshops and Speaker Sessions
Sessions with course leaders to troubleshoot your hurdles and support your progress. Workshops to experiment and explore peer based learning.

The Lab was an insightful, eye-opening three days that gave me a new perception of what user experience really is.


Associate Account Director, Carbon Interactive

Alumni from our previous courses include

Ask us anything

If you have any question or need advise on what the course can offer and if it's a good fit for you we are here to help.

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Contact admissions
  • I'm not a designer. Can I still take this course?

    Our course is designed for all levels. Its goal is to help create a better understanding of user experience and empower you to create enhanced customer centricity.

  • What is the price of the course?

    The price of the course is 1 700 GBP if you wish to participate in the London lab, or 2 725 SGD for participants wishing to be part of our Singapore lab. Payment must be made in full upon registration by credit card or invoice.

  • Is this course right for me?

    From beginners to those already working in and around the topic, this course aims to provide you with tools and methods that provide real value for users and increase your understanding around user experience and designing for meaningful user experiences. We will transform how you design and implement user journeys, help you to evaluate the quality of user experiences and relate your business objectives to the user needs, all while working on a real-life client challenge to give you hands-on experience.

  • Where will the course take place?

    The London lab will take place at R/GA London. The Singapore lab takes place at our Hyper Island Singapore campus. More details on venues will be sent to you after registering.

  • What will my days look like?

    Typically, each day will start at 9am, with morning tea and coffee available from 8:30am. Lunch will be provided each day. If you have any dietary requirements, please let us know. Each day will finish at approximately 6pm and the final day will round off at 5pm to allow for travel times. For more detail around the days please download the syllabus.

  • I have lots more questions! How can I find out more?

    You can download our syllabus for more details on this lab or contact James Brook (London) or Paviter Singh (Singapore) for more information.