A ruthlessly practical course

A three-day intensive course where you will learn how to lead your target group through your conversion funnel by creating interactions and engagement in your social media channels.

Overview

Put innovation into practice

WHAT
In this Lab, you learn how to lead your target group through your conversion funnel by creating interactions and engagement in your social media channels. You will dig deeper into social media strategies and discover what tools and techniques are essential for successful implementation. At the end of these three days, you will have the skills, the workflow and most of all the confidence to take your team and business to the next level in social media.

HOW
Collaborate with multidisciplinary teams in a creative studio environment led by an industry speaker and a facilitator. Together you will build a response to the brief that includes research, design, strategy, prototypes, and more.

Get a new mindset

Get beyond the jargon and discover simple, practical ways to think about Social interactions and how to bring it into your business context. Learn from case studies and course peers.

Learn the innovator's toolkit

Learn a range of practical methods. Everything from framing the problem, to doing user research, collaborative ideation, prototyping and more.

Show real-time results

Get support to apply new tools and frameworks in your own business, with feedback and coaching from peers and pros.

Course goals

Learning outcomes

By the end of the course you will learn how to:

  • Navigate social contexts locally and globally: platforms, technologies, and trends
  • Identify target groups and changes in their consumer behavior
  • How to work with different target groups to build communities
  • To plan and produce content for different stages in your target groups consumer journey
  • Effectively integrate social into existing communication platforms and campaigns
  • How to use the tools you need in your daily work
  • Plan and sell social projects: budgets and resources
  • Use and manage engagement, KPIs, social analytics and visualization
  • Understand the legal and ethical aspects of social media
Format

What you'll be doing

This is an experienced based course. You will take part in workshops and dive deep into actual business cases encouraging you to develop, test and iterate your ideas and solutions.

  • Intensive 3-day course
  • Speaker sessions
  • Hands-on working with real business cases
  • Peer-to-peer learning

Peer Learning
Learn and get insights from other participants from different organizations and industries. By working together in groups you’ll get new perspectives and insights through the collective intelligence of the group.

Solve hands-on tasks
By working with actual business cases and creating strategies for Social Media you’ll be equipped with the right knowledge, mindset, and tools to take your organization and team to the next level.

The Social Lab is a vitamin injection of social culture in relation to digital channels. It get’s you fired up to try new things and give you tools and ideas you can easily bring home and integrate into your daily work.

 

—   
Martin Kiessling
Head of Digital Communications