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Hyper Island Labs are hands-on intensive learning experiences with workshops and speaker sessions that focus on one subject area such as data, user experience, social media or leadership.
Employing Hyper Island’s distinctive methodology, you gain new insights while working on a real client brief facilitated by Hyper Island’s network of industry leaders, and use practical tools and techniques for you to bring back to the workplace.
Growth Hack Your Business with Social & Content: A Hyper Island Lab
Explore and practice the techniques driving growth and value in your business using social media channels, content, and other techniques. This will give you the confidence to lead your clients and colleagues through the digital media ecosystem.
This Lab helps you understand the various building blocks of social media marketing and strategy implementation, and gives you the confidence to lead your clients and colleagues through the social media landscape.
By the end of the course you will learn how to:
- Navigate social contexts locally and globally: platforms, technologies and trends
- Identify changes in consumer behaviour and build communities
- Effectively integrate social into existing campaigns and services
- Plan and sell social projects: budgets and resources
- Use and manage engagement, KPIs, social analytics and visualisation
- Understand the legal and ethical aspects of social media
Collaborate with multidisciplinary teams in a creative studio environment led by an industry speaker and a facilitator. Together you will build a response to the brief that includes research, design, strategy, prototypes, and more.
A hands-on intensive learning experience with workshops and speaker sessions that focus on one subject area such as data, user experience, social media or leadership*. You will work on a real client brief facilitated by Hyper Island’s network of industry leaders, and use practical tools and techniques for you to bring back to the workplace.
*The format and topics vary depending on location
Anyone who wants to implement digital tools in your work life, expand your tactical knowledge of one specific topic, and grow your professional network.
- Learn from and get access to local and international industry experts
- Experience Hyper Island’s distinctive learning methodology
- Experiment with tools and techniques to create rapid prototypes for new ideas
- Collaborate with multidisciplinary teams and expand your network
- See current trends in a wider global digital context
WHAT YOU CAN EXPECT
Each Lab provides you with a set of tools and techniques to apply directly to your work, as well as new perspectives on digital strategies and how to build effective teams.
Previous Labs have covered topics such as:
- Digital and social trends
- Big and open data
- Business strategies
- Online advertising tactics
- Exploring “The Internet of Things”
If there’s only ONE place you can go to for a learning experience on the insights of social, this is it.
Digital/Social Media Strategist, Singapore Press Holdings
I feel as if I’ve received several years worth of knowledge in just one week.
Digital Account Director, Saatchi & Saatchi Singapore
of the participants find that the Hyper Island Lab was a valuable or very valuable experience.