Discover how to build, test and implement to deliver real results

An online course that will expand your digital marketing competence and give you tools, techniques and tactics you can apply right away.

Overview

Expand your digital marketing competence

The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.

This course helps you learn how to navigate the entire digital marketing funnel, from attraction to retention, and gain the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continual iteration and learning to achieve results.

Get the competence

Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.

Get the confidence

Lead and support your clients and colleagues through the digital marketing landscape.

Get the job done

Build, test and implement to deliver actual results by using your own work directly in the course.

Course goals

What you'll learn

You will learn tactics and strategies that allow you to get hands-on with digital marketing and make the most of your digital presence. You’ll learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user.

You’ll understand how to set ambitious goals and iterate your way to achieving them in order to add value to your organisation and reach your targets.

By the end of this course you will be able to:


  • Understand how to create and execute digital marketing strategies and tactics across the entire funnel from acquisition to retention.

  • Design and implement digital marketing campaigns selecting appropriate tools, channels and approaches to target potential customers.

  • Collect, analyze and respond to data to draw insights and make iterations that increase conversion rates.

Course plan

Six modules

Getting Started

Week 1 is all about setting the scene. You’ll wrap your head around basic concepts of digital marketing, learning about its key aspects, how it differs from traditional marketing, and why it’s crucially important. Identify your business challenges and set some ambitious goals for the course.

Attraction

How can I get more engagement? What content will people engage with? What works on different platforms? Attraction is the first stage in the digital marketing process. It’s all about getting reach. If we can reach (engage with and talk to) as many of the right people as possible, we can then start to shape their journey.

Activation

How do I persuade people to take the next step? Activation is the next stage in the digital marketing process. It’s all about getting people who are already engaging with our content to take another step along the path to conversion.

Conversion

When you’ve acquired visitors to your landing page, how do you maximize the possibility that they will do what you want them to do? (subscribe, buy, download, etc.) Small adjustments can make a big difference, but there’s no golden recipe. You need to test your way to success!

Retention

Staying hot and bringing customers back. How can we bring people back after they’ve already bought something or been converted. It’s far easier and more efficient to convince an existing customer to buy or engage more, than it is to convince someone new.

Springboard

Setting yourself up for continuous learning. Designed to send you off with momentum and confidence to continue learning and doing. It’s is all about owning the things you’ve learned, read, heard, and done. Plan for those learnings to live beyond the end of the course, and continue to come to life in the work that you do.

Hyper Island gave me an opportunity to think outside the box and come up with innovative solutions that I can apply to my own business

—   
Piers Lee
Managing Director, BDRC Asia
Additional

Concepts, platforms and techniques in the course

As you go through the course you will learn about a wide range of digital marketing theories, models, tools, platforms and processes. Here are some examples:

  • SMART goals
  • User Journeys
  • Google Analytics
  • UVP and USPs
  • Owned, Earned, bought channels
  • Lean Analytics
  • 5 Cs of Viral Marketing
  • Wow/Me/Versus/Mash-up messaging
  • Content echo chambers
  • Retargeting
  • Facebook Custom Audiences
  • Universal Principles of Persuasion
  • Managing big data
  • DMP’s
  • SEO essentials
  • Keywords
  • Google Trends
  • A/B Testing
  • Optimizely
  • The Conversion Formula
  • Click through pages
  • Designing for Optimization
  • Sample Sizing
  • The 1-9-90 Model for Ambassadors
  • Smallest Acceptable Truths
  • Email Win-Back Loops
  • Loyalty & Rewards Psychology
  • Digital Marketing Predictions
  • Implementation
  • Starting movements internally
  • Teaching and sharing knowledge

Impact your organization

The course is designed with a learning-by-doing approach. Each week, we will introduce new processes, tools and techniques and challenge you to try them out in real-time in your workplace to immediately add value and achieve results.

These weekly challenges are divided into Tactical and Strategic options which you can choose between to meet your learning objectives.

Tactical
Designed to enable you to get more hands-on with the tactical side of digital marketing, including things like creating content, targeting audiences with adverts and crunching data.

To complete these challenges you will need access to your companies Google Analytics account for your website and a social media account such as Facebook or Instagram.

Strategic
If you want to focus on the bigger picture to develop strategies and plans for your digital marketing activities, then these are the challenges for you to focus on.

To complete them you won’t require your company’s website analytics or social media accounts, although it might help to enhance your learning if you can access them.

Format

What you'll be doing

This 6-week online course is designed to be flexible to your schedule. The majority of the course content and tasks are available for you to go through any time you choose during the week, with the exception of a weekly one-hour webinar session which is scheduled on Wednesdays 15:00-16:00 CET. Expect to spend 5-7 hours per week on your learning, although often this can be integrated into your existing day to day work.

The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off.

1

View inspiring content

Learning kits and videos packed with insights to maximize your knowledge.

2

Join live sessions

Live sessions with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time.

3

Solve hands-on tasks

Tasks and challenges designed to integrate with your work to build your competence.

4

Get feedback and collaborate

Feedback and peer-collaboration to accelerate your learning.

Format

How you'll learn

The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off.

Learn with peers from around the world
An open online learning environment that encourages and facilitates dialogue, discussion and feedback to create a highly interactive and participatory experience.

Weekly Toolkits & Challenges
Learn by doing: put ideas and tools into practice with weekly challenges to build your competence.

Tools, Videos and Resources
Content kits packed with rich learning content to maximize your knowledge. For each module we curate the best learning materials to support you to apply the tools in action.

Live webinars
Sessions with course leaders to troubleshoot your hurdles and support your progress. Join live or watch the recording on your own time.

Who takes this course

Who is this course for?

The course is for people who want to learn more about what digital marketing is and how to do it both strategically and tactically. It is suitable for beginners and more intermediate digital marketers.

You should take it if you want to learn new digital marketing skills and develop a mindset of how to work in this field to support you, your team and organization to work more effectively with digital marketing and achieve the results you are looking for.

Our typical participants include people such as Marketing Directors, Marketing Managers, Marketing Coordinators, Account Directors, Social Media Managers, Communication Managers, Project Managers, Sales Managers and Creative Directors, but we often also have Entrepreneurs and even Professors, Musicians and Producers!

Challenges we've heard from previous participants

Why take this course

These are some of the common challenges we’ve heard from past participants. Do you recognize these sentiments in yourself or your colleagues?

  • I’m experienced in marketing but want to learn how to get more hands-on with digital tools and platforms…

  • I want to be able to find and engage our target markets quickly and dynamically…

  • It feels like there is so much opportunity with digital marketing but I don’t know where to start…

  • I’m totally new to digital marketing and curious to learn how I can apply it…

Meet the experts

Industry specialists to learn from

The course is effective, flexible to fit in with your life and full of good learnings. The positive and sharing atmosphere of the learning community was inspiring and it was well worth the investment of time and money.

—   
Katarina Gøthe
Digital & Go To Market Specialist - Nordics, Whirlpool

The course is excellent, with high-quality learning materials, an easy-to-follow presentation style and constant and immediate support of the trainers. In just a few weeks I got a full overview of the topic and felt more equipped, knowledgeable and confident working with digital marketing.

—   
Lea Ruiz
Marketing Assistant, KISKA