Explore design, technology, strategy and entrepreneurship

Digital Media Creative is a 90-week full-time program held in Stockholm and Karlskrona.

Overview

Get a broad skillset to enable your growth

Students from all walks of life join the Digital Media Creative to kickstart their career within the creative industries. Be ready to explore the broad field of digital media and learn an array of new skills ranging from coding, facilitation, pitching, design, marketing to business strategy.

Study mode
The program is full-time, 40 hours/week. The program is performed in English. At Hyper Island we strive to create learning experiences that resemble the real world workplaces. You will learn while working with real clients, coached by industry professionals and sharing knowledge within the class, as well as learning on your own.

Methodology
Our methodology focuses on the why as much as the how and the what, and on team collaboration instead of individual effort, in order to challenge participants to grow personally and professionally. We introduce new ways of thinking and learning for participants to develop themselves into lifelong learners.

In this program, you will practice learning-by-doing and reflection as an active learning tool. Through regular feedback you will practice self-leadership, enhancing your ability to work effectively both as a team member and leader. You will learn to create and run effective teams, navigate group dynamics and develop your skills in project management and leadership. All course content is designed to meet the needs of today’s industry and is delivered by industry professionals at the forefront of their field. You will be challenged to create solutions to real-world problems, practicing techniques of idea generation and business transformation.

Requirements
The program requirements are a successfully completed upper secondary (high school) education and proficiency in English (the entry requirement for studies at the higher vocational lever is the Swedish upper secondary course English 6/English B or international equivalent. Applicants do not need to submit IELTS, TOEFL or equivalent test.

Fees
Nordic students – Free of charge
For persons with a legal residency in any of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland or Faeroe Islands), regardless of nationality or citizenship, it is possible to apply to one of the governmentally funded seats, i.e free of charge. To be recognized as a Nordic applicant you need to have a legal residency and a personal id number in any of the Nordic countries at the time of your application.

International students
For International Students the 90-week program fee is 219 000 SEK.

Be open to change and be a change agent yourself. At Hyper Island, everything is about change and new ways of thinking. Don’t be afraid to embrace it.
— Daniel Yeo SEAA eCommerce IT Lead, Unilever Alumni 2013

Where to study

Karlskrona or Stockholm?

Karlskrona is one of Sweden’s richest historical heritage sites and you will be based right outside the door with a 360-degree ocean view, Hyper Island Karlskrona is the perfect place for creativity. Our students in Karlskrona develop their talent in an environment full of inspirational beauty.

Our biggest school and the global head office is located in Stockholm, in Hammarby Sjöstad, close to the water in a brand new building, designed for our needs. Every year the school welcomes over 320 full-time students across 7 different programs.

There is no single, universal correct approach to innovation. Doing it well means having the right mix of methods and mindsets, customized to your own specific context, and learning through active experimentation.
– Alex Neuman Learning Designer at Hyper Island

Program courses

Karlskrona campus

PROJECT 1 - Foundation Weeks

Introduction to a number of tools that will support the continuation of all other projects and courses of the program. Tools about personal development, group development, leadership, and idea development and presentation techniques are introduced and worked in a practical manner. Current global trends in key related areas of the program are explored.

PROJECT 2 - The World Around Us

We are all part of something bigger. It does not matter if we are working as creatives at an agency or as engineers at a solar plant corporation. What is defined as “the industry” could differ a lot depending on whom you ask and with what perspective you are looking at it. At Hyper Island we have decided that regardless of the chosen area of your future profession, we want to establish a life-long relationship with the drivers that change the world, the forces that will help shape our common tomorrow. For this, we have chosen the 17 UN sustainability goals – using these as a framework for all that we do over the two years of this education. It does not mean that we will refrain from working with mobile solutions, creative campaigns or bleeding edge concepts for gaming – it simply means that we will at all times, try to put all that we do, in this bigger, world-transforming context. You will during this project get the insights, methods, tools and processes for understanding social, gender, environmental, human and professional issues related to business, design and technology.
It is all about change. Change from outside – being an agency creative or change from within – working in every possible industry and company you could imagine. It is about you becoming a change agent for the future. 

PROJECT 3 - Principles of Business, Design and Technology

In order to be able to know where we are going, we need to understand where we come from. All and everything that you as a student come in contact with over your two years at Hyper Island, relate to one or more of these three areas. Therefore, in this project you will get the principles, the fundamentals, of each one of them. A foundation to what will be further developed and applied in coming projects. You will after this know about what makes a business tick, a design both work and stand out, and how technology can be both innovative and fail-proof. You will know where it all started, where it is and where it is going.

PROJECT 4 - Professional Path 1

An individual project that returns several times during the program. The project will support you as a student in finding your place in the professional world, aiming at letting you dip your toes into either business, design or technology – as well as providing some initial tools for your personal branding and marketing.

PROJECT 5 - Storytelling and Presentation 

There is no denying the importance of being able to tell a good story. In today’s society when everything spins faster and faster, and there are so many distractions, it is more important than ever to be able to catch someone’s attention and keep it – regardless if the context is a digital channel or a pitch in front of some very important people.

Through lectures around and practise of creating content, packaging and presenting, you will work with your storytelling and presentation skills, and the effect they can have. We will, as part of this, also introduce tools related to these areas in order to support you for the continuation of the program.

PROJECT 6 - The Design of Processes

Divine inspiration could be something fantastic, something that radically changes everything. You could very well sometimes come up with an end-solution before even doing research, perhaps create a brand name before you have defined a target audience. And that is okay. Sometimes. But most of the time, work around business, design and technology, both should be and is, something that follows a slightly more modelled process. Not the same all the time and often one that could change direction half-way through. And that is perfectly fine as long as all this is done purposely and proactively. At Hyper Island we know that both our mindset and actual daily work, are made up of some sort of “agile” principles where we know that things can change – that what we decided six months ago might need to change before we have completely delivered.

During this project, you will get both insight and hands-on experience of the project lifecycle, from brief, ideation and research to production, evaluation and termination. You will get an understanding of different project methodologies, project management styles and the art of in steps refining your “concept” all the way through. You will go through tools as well as techniques that will help you create the ultimate process for your delivery. Which then might not be the same in your next project. That is also okay – as long as we are fully aware of all the pros and cons of our chosen direction.

PROJECT 7 - Exploring​ ​Technology

At Hyper Island we strive to ‘unlock progress to solve problems that matter’. A question to ask during this particular project is: How can change be obtained with the help of technology? In this module you will immerse yourself in new technologies, programming and hardware, and will get the opportunity to hands on explore how technology can be used to create change in the world according to the 17 UN Sustainability goals. It is a creative exploration of how to use technology to combine impactful experiences with improvement of the world around us. Of course you can learn about new technology just for the fun of it, but why not take advantage of what is out there to create change that matters? 

PROJECT 8 - Professional Path 2

An individual project that returns several times during the program. The project will support you as a student in finding your place in the professional world, letting you further build on your chosen focus area – business, design or technology. This, the second time, we will start working on the positioning of you as a professional – all in order to help you with both internship and future employment.

PROJECT 9 - The Design of User Experience 

Your experience is your truth. It does not matter what the intended purpose was – it is all about how you experience a particular web service, smartphone, or vending machine. But user experiences are present everywhere – going through airport processes as well as live through an appointment at the hospital. We will focus on user experiences in some way related to digital solutions but will work with theories, methods and processes that are applicable to most areas.

The approach for this project could be summed up as “how might we…” followed by a user experience focused challenge/problem. We will work with different human needs, interaction design as well as the information architecture.

PROJECT 10 - Strategy and Data

Data is all around us. And many more decisions than we can ever imagine, are based on it. Education, health care, businesses and whole societies are using data, big data, to both analyze the past and predict the future. You will work with the exploration of data sourcing, analysis and utilization in relation to business, design and technology. You will get practical experience of how to find and use data as well as process methods to create strategies and to make informed business decisions based upon it. 

PROJECT 11 - Professional Path 3

An individual project that returns several times during the program. The project will support you as a student in finding your place in the professional world, letting you further build on your chosen focus area – business, design or technology. This, the third time, we will continue working on the positioning of you as a professional – all in order to help you with both internship and future employment.

PROJECT 12 - Brand Identity

You are someone, with certain values and a purpose, but also with an appearance and a tone of voice. All of this makes up for how people around you experience you and is the base of how they will relate to you. Brands, commercial or NGOs, are exactly the same. And this we want you to experience. Today more than ever, we want to find a connection to the brands we choose, something slightly bigger than just “in front of our eyes in the supermarket”. If the previous project, Strategy and Data, is more about the logical decision, Brand Identity is more about the emotional. Not all succeed but those who do bridge the gap between our brains and stomachs, are destined for great success.
Your delivery will be strong brands with a clear and relevant identity as well as smart and suitable communication to follow.

PROJECT 13 - The Next Big Idea

Everyone needs to reinvent themselves from time to time. Sometimes even invent. And if you think that everything has already been ideated, conceptualized or created, you are wrong. Very wrong. We want you to come up with and package this next big idea – related to the UN’s 17 Sustainability goals. Be it super commercial or a non-profit solution, global scale or local impact, you will work with your idea in an iterative process, creating a business model, measuring product/market fit, looking at scalability and potential pitching for investors/backers. Applying what you’ve learned about business, design and technology, you could very well become the creator of the next AirBnB, but you could also be the person who completely changes the insurance industry from within. The stage is set for both entrepreneurs as well as intrapreneurs.

PROJECT 14 - Professional Path 4

An individual project that returns several times during the program. The project will support you as a student in finding your place in the professional world, letting you further build on your chosen focus area – business, design or technology. During this fourth installment, we will look at potential roles and deliverables for you based on your further exploration of business, design or technology. What could you work as, where could you do your thing and where is your path leading? Those are the questions we want you to find the answers to. 

PROJECT 15 - The Studio

Now we speed things up. It is time for you to truly test and use all the tools in your Hyper Island toolbox in a fast paced, high performance module simulating real agency life. Whether seeing yourself joining an agency or not, you are guaranteed to receive valuable lessons in how to run a creative business, deal with clients, build a culture (with no more help from HI) and how to handle multiple disruptions to your workflow. The core of this module is to explore what it means to run a business from a day-to-day perspective, and doing this we will cover areas such as management, organization, culture, finance, and delivery to client. You will work in larger groups functioning as small, independent agencies and be expected to choose roles in either business, design or technology that you keep throughout the project. This is the module where the HOW is completely in your hands and the main focus from a lecturer and expectations standpoint is on the WHAT. 

PORJECT 16 - Create Change

Be it humans or businesses, if we don’t move, we will soon fade away and become irrelevant. Focusing on one of the three dimensions of business, design and technology, we want you to create real change that matters. Change that is in some way also connected to the world around us and your client’s purpose. And in order to do this, you need to be with the client, work with the client, almost becoming the client. You need to work with change from within. This project focuses on the ecology of an organisation, and you will have the opportunity to specialize in one of the fields business, design or tech. 

PROJECT 17 - The Final Project

Business, Design and Technology have been the common denominators throughout the Digital Media Creative Program, and as its red thread they have given you as a student the opportunity to deep dive into one or more of these three fields. You have been given the chance to find your path and niche in the world around you, and during this module you will delve further into a field of your interest. You can also connect the topic of your final project to the path you will choose for your internship and future career to connect the dots.

In this module you will work individually with a core question of your own choosing, that will give you the chance to explore and further your knowledge within a specific area connected to your field of choice. You will use different research methods that you have learnt in your education thus far, and you will use your skills as a storyteller to analyze, inform, and convince.

PROJECT 18 - Industrial Placement - 23 weeks

After having explored the fields of Business, Design and Technology, by now you have most likely found the area in which you want to learn more to create a career for yourself. In this module you will be given the opportunity to develop a deeper understanding of the field of specialization you have chosen, in a professional environment under the guidance of industry professionals. The world is your oyster, and there are no geographical constraints as to where you choose to spend your internship.
The final week of your Industrial Placement you will gather at Hyper Island for graduation and during that week you will be given the chance to share your gained knowledge, skills and competence as well evaluating your full learning journey of the program.

Program courses

Stockholm campus

PROJECT 1 - Foundation Weeks

Introduction to a number of tools that will support the continuation of all other projects and courses of the program. Tools about personal development, group development, leadership, and idea development and presentation techniques are introduced and worked in a practical manner. Current global trends in key related areas of the program are explored.

PROJECT 2 - Professional Path

An individual project that returns several times during the program. Contains concept development and communication solutions for building and developing a personal brand and portfolio. Exploring yourself in relation to the digital media industry and the different roles on an employment or freelance basis. Self-inventory of strengths, interests and development needs to find a professional path.

PROJECT 3 - Presentation and Communication

Practise interpersonal communication and presentations skills. Tools in these areas are introduced to support students in the continuation of the program.

PROJECT 4 - Human-Centered Design

This project is about gaining insight and hands-on experience of the digital project lifecycle, from ideation and research to evaluation and termination. Processes and tools for human centered design are introduced to support students in the continuation of the program.

PROJECT 5 - ​UX, Design and Development

A web design and development project that strengthens the technological aspect of design and vice versa. The focus is on user experience, web design, web development and the inter-communication between these roles and functions.

PROJECT 6 - Exploring​ ​Technology

Hands-on experimentation with new technologies, learning hardware, programming and digital fabrication. A creative exploration of how to create impactful experiences through technology.

PROJECT 7 - Business Development and Data

Explore data in relation to digital tactics and strategy as the fundamentals of business development within the digital media industry. Work practically with how to use data to create digital strategies and optimize digital solutions.

PROJECT 8 - Brand Identity

Everything communicates! Understand value driven brand building and strategies for marketing, design and branding. Learn how to utilize research and data as a means for competition and how to communicate a brand visually in relevant channels.

PROJECT 9 - The Studio

The core of this project is to explore what it means to run a company (studio) from a day-to-day perspective, including management, organization, culture, finance and clients.

PROJECT 10 - Digital Transformation and Change Management 

Focus is on the ecology of an organization, exploring the theory and practice of organizational development and change processes. The students put all of their learnings to the test and learn what it means to implement change and develop relevant digital concepts and solutions within an existing company culture.

PROJECT 11 - Individual Project

The student will drive a project of their own choosing and turn their ideas into reality. During this project, the student will use the abilities they have learned so far to practice, deepen, and show their specialized knowledge of the digital media industry.

PROJECT 12 - Industrial Placement - 30 weeks

Industrial Placement shall provide the students with opportunities to develop a deeper understanding in their field of specialization by being in a professional environment under the guidance of industry professionals. The last week of Industrial Placement students gather at school for graduation and focus on presenting and sharing gained knowledge, skills and competences as well as evaluating their full learning journey of the program.

Career & Key Skills

Careers

Students from all walks of life join the Digital Media Creative to kickstart their career within the creative industries. Be ready to explore the broad field of digital media and learn an array of new skills ranging from coding, facilitation, pitching, design, marketing to business strategy.

During the program you will learn the following key skills:

  • Idea and concept development
  • Business and entrepreneurship
  • Brand management and development
  • Creative development
  • Project and production management and coordination
  • Visual and market communication
  • Programming and development
  • Group dynamics and self-leadership

 

After you graduate from this program you will leave with the ability to:

  • Develop and design digital products and services
  • Lead a creative team from concept phase through production to final delivery
  • Understand the business aspects of the digital media industry
  • Demonstrate skills and leadership in personal development and teamwork