Digital Marketing Online Course

The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.

This course helps you learn how to navigate the entire digital marketing funnel, from attraction to retention, and gain the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continual iteration and learning to achieve results.

You will learn tactics and strategies that allow you to get hands-on with digital marketing and make the most of your digital presence. You’ll learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user.

You’ll understand how to set ambitious goals and iterate your way to achieving them in order to add value to your organisation and reach your targets.

By the end of this course you will be able to:

This 6-week online course is designed to be flexible to your schedule. The majority of the course content and tasks are available for you to go through any time you choose during the week, with the exception of a weekly one-hour webinar session which is scheduled on Wednesdays 15:00-16:00 CET. Expect to spend 5-7 hours per week on your learning, although often this can be integrated into your existing day to day work.

The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off.

The course is for people who want to learn more about what digital marketing is and how to do it both strategically and tactically. It is suitable for beginners and more intermediate digital marketers.

You should take it if you want to learn new digital marketing skills and develop a mindset of how to work in this field to support you, your team and organization to work more effectively with digital marketing and achieve the results you are looking for.

Our typical participants include people such as Marketing Directors, Marketing Managers, Marketing Coordinators, Account Directors, Social Media Managers, Communication Managers, Project Managers, Sales Managers and Creative Directors, but we often also have Entrepreneurs and even Professors, Musicians and Producers!

These are some of the common challenges we’ve heard from past participants. Do you recognize these sentiments in yourself or your colleagues?