Discover how to build, test and implement to deliver real results
The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.
This course helps you learn how to navigate the entire digital marketing funnel, from attraction to retention, and gain the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continual iteration and learning to achieve results.
Get the competence
Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.
Get the confidence
Lead and support your clients and colleagues through the digital marketing landscape.
Get the job done
Build, test and implement to deliver actual results by using your own work directly in the course.
What you'll learn
You will learn tactics and strategies that allow you to get hands-on with digital marketing and make the most of your digital presence. You’ll learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user.
You’ll understand how to set ambitious goals and iterate your way to achieving them in order to add value to your organisation and reach your targets.
By the end of this course you will be able to:
Understand how to create and execute digital marketing strategies and tactics across the entire funnel from acquisition to retention.
Design and implement digital marketing campaigns selecting appropriate tools, channels and approaches to target potential customers
Collect, analyze and respond to data to draw insights and make iterations that increase conversion rates
Six areas of study
Wrap your head around basic concepts of digital marketing.
Attraction: Grabbing the attention
Tactics for reaching the most people with minimum efforts.
Activation: Getting the traffic
Techniques for turning your target audience into leads.
Conversion: Making the transaction
Preparing and persuading your leads to act or buy.
Retention: Keeping the business
Ways to engage your customers and keep them coming back for more.
Setting yourself up for continuous learning.
What you'll be doing
This 6-week online course is designed to be flexible to your schedule. The majority of the course content and tasks are available for you to go through any time you choose during the week, with the exception of a weekly one-hour webinar session which is scheduled on Wednesdays 15:00-16:00 CET. Expect to spend 5-7 hours per week on your learning, although often this can be integrated into your existing day to day work.
The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off.
View inspiring content
Learning kits and videos packed with insights to maximize your knowledge.
Join live sessions
Live sessions with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time.
Solve hands-on tasks
Tasks and challenges designed to integrate with your work to build your competence.
Get feedback and collaborate
Feedback and peer-collaboration to accelerate your learning.
The course is effective, flexible to fit in with your life and full of good learnings. The positive and sharing atmosphere of the learning community was inspiring and it was well worth the investment of time and money.
Digital & Go To Market Specialist - Nordics, Whirlpool
The course is excellent, with high-quality learning materials, an easy-to-follow presentation style and constant and immediate support of the trainers. In just a few weeks I got a full overview of the topic and felt more equipped, knowledgeable and confident working with digital marketing.
Marketing Assistant, KISKA
Who takes this course
Who is this course for?
The course is for people who want to learn more about what digital marketing is and how to do it both strategically and tactically. It is suitable for beginners and more intermediate digital marketers.
You should take it if you want to learn new digital marketing skills and develop a mindset of how to work in this field to support you, your team and organization to work more effectively with digital marketing and achieve the results you are looking for.
Our typical participants include people such as Marketing Directors, Marketing Managers, Marketing Coordinators, Account Directors, Social Media Managers, Communication Managers, Project Managers, Sales Managers and Creative Directors, but we often also have Entrepreneurs and even Professors, Musicians and Producers!
Why take this course
Challenges we’ve heard from previous participants
These are some of the common challenges we’ve heard from past participants. Do you recognize these sentiments in yourself or your colleagues?
I’m experienced in marketing but want to learn how to get more hands-on with digital tools and platforms…
I want to be able to find and engage our target markets quickly and dynamically…
It feels like there is so much opportunity with digital marketing but I don’t know where to start…
I’m totally new to digital marketing and curious to learn how I can apply it…
Hyper Island Way
Learn by doing
Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.
Work in teams
Collaboration is the modern core competence in a world of complexity and constant change.
We build learning around actual examples and practical tasks to make it all immediately relevant and useful.
Global network of experts
We work with world-leading industry experts to provide the most cutting-edge content.
6 week online course that will expand your digital marketing competence and give you tools, techniques and tactics that you can apply tomorrow.
Ask us anything
At what level is this course? Beginner, intermediate or expert?
The course is suitable for both beginners and the more intermediate digital marketers. This is possible through the content and tasks being designed to be flexible to your level of experience and because you are applying for the course directly to your own company case.
Do I get a certificate?
Yes. Participants get a certificate of completion if they hand in their 6 weekly reflection journals. The reflection journal is essentially a diary of what you learn in the course and how it relates to you.
I work full-time, can I still attend this course?
Yes. The course is designed to be flexible to your schedules and requires you to spend on average 5-7 hours per week, although often this can be integrated into your existing work.
Are there specific dates and times that I need to be available?
The majority of the course content and tasks are available for you to go through any time you choose during the week, with the exception of a weekly one-hour webinar session which is scheduled on Wednesdays 15:00-16:00 CET.
What technical / practical setup do I need to have?
It is good to have access to your company’s website analytics platform (Google Analytics) and social media accounts (Facebook, Instagram, Twitter etc.) But it is not required to take the course. If you can not get access to these platforms, please get in touch before you register for the course.
I work at a B2B company, is this relevant for me?
Yes. This course is applicable for B2B just as much as B2C marketing. We think you should use the same digital marketing tactics and principles but with different content depending on the price, value, and level of personalization that the service provides.
I want my employer to pay for it. How will it be valuable for my company?
Due to the applied nature of this course, the value to your team and organization will be quickly visible. You will be applying new digital marketing tools and approaches in real-time and likely seeing results. In this way, the course represents learning for you and impact for your organization at the same time. Consider pitching the course as a way to accelerate digital marketing in the organization, while simultaneously investing in your development.