Future-proof your career
Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?
Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.
During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.
How it works
What this course is about
This course content draws on current and emerging international perspectives alongside case studies and insights from local and Asian markets. You will develop a digital mindset, learn how to make better sense of data, and consider the legal, social and ethical issues involved
- Understand trends and technologies in the digital marketing ecosystem
Discover how social and mobile influences customer behavior and expectations
- Learn digital marketing and growth hacking techniques
Real-time and programmatic
- Design content and social media strategies for organizations
Use data and analytics to drive growth
- Uncover customer needs to help design content
Understand the legal and ethical aspects of digital marketing and growth hacking
- Prototyping campaigns and strategies
Designing a growth marking plan
How you'll learn
You will attend a short course with preparatory work and a post-course assignment where you will demonstrate how you apply your new skills at work.
Solve hands-on tasks
Tasks designed to integrate with your work to build your competence.
Get feedback and collaborate
Receive your certificate
Hyper Island creates communities of trust and international collegiality around the themes of emerging technology, creativity, and innovation.
How to qualify for IBF funding
This course is accredited by the Institute of Banking & Finance Singapore (IBF). To qualify for funding, you would need to fit following criteria:
- If you are less than 40 years of age, you qualify for 70% funding of the course fee
- If you are 40 years of age or more, you qualify for 90% funding of the course fee
Along with either of these criteria:
- Company-Sponsored Participants • Working in a Financial Institution
- Non-Company Sponsored Participants • Working in an organization based in Singapore For full details on claim submission process, please visit the IBF website here.
IBF Funding Question
If you have any questions regarding IBF Funding for this course, please contact our Partnership Manager, Paviter Singh, for more details: Email: firstname.lastname@example.org Phone: +65 9299 1544
Our Guiding Principles
We have six key guiding principles that unite, define, and guide the Hyper Island experience:
Learn for Life
At Hyper Island, learning isn’t contained in a classroom or a course. Learning is a way of life.
We collaborate with thought leaders and experts to anticipate industry needs in a world where innovation drives disruption.
Lead the change
Tomorrow’s leaders will be those who embrace change, adapt swiftly to new paradigms and lead by action.
Seize your potential
Hyper Island challenges people to set ambitious goals and giving them authority over their own learning, and power to realize their potential.
Team is everything
Through feedback and reflection, individuals become more effective team members and leaders.
Change the world
Together, we can change the world by igniting a passion for lifelong learning.