End-to-end skills and competences in digital marketing

An intensive 3-day course. Discover the channels, trends and strategies relevant to your organization.

Overview

Future-proof your career

Do you understand the latest trends and strategies in digital marketing? Can you confidently discuss the importance of real-time marketing or the importance of digital marketing tools and online advertising?

Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.

During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.

How it works

What this course is about 

This course content draws on current and emerging international perspectives alongside case studies and insights from local and Asian markets. You will develop a digital mindset, learn how to make better sense of data, and consider the legal, social and ethical issues involved

Understand trends and technologies in the digital marketing ecosystem

Discover how social and mobile influences customer behavior and expectations

Learn digital marketing and growth hacking techniques

Real-time and programmatic

Design content and social media strategies for organizations

Use data and analytics to drive growth

Uncover customer needs to help design content

Understand the legal and ethical aspects of digital marketing and growth hacking

Prototyping campaigns and strategies

Designing a growth marking plan

Format

How you'll learn

You will attend a short course with preparatory work and a post-course assignment where you will demonstrate how you apply your new skills at work.

Get ready

One week before the course starts you’ll be given preparatory work and reading.

Solve hands-on tasks

Tasks designed to integrate with your work to build your competence.

Get feedback and collaborate

Individual feedback and peer-collaboration to accelerate your learning.

Receive your certificate

Complete the post-course assignment within two weeks to receive your certificate of completion.

Hyper Island creates communities of trust and international collegiality around the themes of emerging technology, creativity, and innovation.

—   
Stan Burgoyne
Global Head of Professional Development, International Baccalaureate
IBF funding

How to qualify for IBF funding

This course is accredited by the Institute of Banking & Finance Singapore (IBF). To qualify for funding, you would need to fit following criteria:

  • Singaporean/PR
  • If you are less than 40 years of age, you qualify for 70% funding of the course fee
  • If you are 40 years of age or more, you qualify for 90% funding of the course fee

Along with either of these criteria:

  1. Company-Sponsored Participants • Working in a Financial Institution
  2. Non-Company Sponsored Participants • Working in an organization based in Singapore For full details on claim submission process, please visit the IBF website here.

IBF Funding Question

If you have any questions regarding IBF Funding for this course, please contact our Partnership Manager, Paviter Singh, for more details: Email: paviter.singh@hyperisland.com Phone: +65 9299 1544

Principles

Our Guiding Principles

We have six key guiding principles that unite, define, and guide the Hyper Island experience:

Lifelong learning

At Hyper Island, learning isn’t contained in a classroom or a course. Learning is a way of life.

Real-world ready

We collaborate with thought leaders and experts to anticipate industry needs in a world where innovation drives disruption.

Lead the change

Tomorrow’s leaders will be those who embrace change, adapt swiftly to new paradigms and lead by action.

Seize your potential

Hyper Island challenges people to set ambitious goals and giving them authority over their own learning, and power to realize their potential.

Team is everything

Through feedback and reflection, individuals become more effective team members and leaders.

Change the world

Together, we can change the world by igniting a passion for lifelong learning.