An inspirational, fun and energized course that will change how you think about digital
Learn how to navigate through a complex business landscape, engage customers and expand your reach.
What you will learn
By the end of this course, participants will be able to:
- Confidently describe and discuss key aspects of the network economy and its implications for communications and business generally
- Identify opportunities to improve engagement and growth within their own business using a networked approach
- Identify, choose, and apply key tools, methods, and tactics for increasing engagement and growth
- Rapidly generate and prototype creative ideas for engagement and growth
- Create an individual action plan for applying and continuing to ear after the course
A New Logic
Understanding the digital landscape and drivers in technology, culture and changing expectations. What opportunities and challenges are available for you and your company to pursue?
What are the key trends and drivers for change that I need to be aware of?
Engage my customer in a new way
How to think beyond the traditional relationship between brand and customer and explore how you can engage customers in new, open and co creative ways?
Creating Value Creatively
How can you generate innovative communication and business concepts that deliver value?
Understanding customer needs
How can you better understand customer needs in order to create communications and solutions that give them meaningful value? Learn ways of tracking customer behaviors over time.
Minimum viable product (MVP); how to identify the core value of a service and product and the demand of it. How can you quickly build something in order to test it?
Tactics to grow engagement towards business goal
A range of tangible tactics that can be used for acquisition, activation, retention, revenue and referral. What tactics can you use to grow engagement towards your business goal?
Change through constant learning
Create a set of individual goals and actions building on what you have learned during the course. What do you want to accomplish and what actions will you take to get there?
Hyper Island Way
Learn by doing
Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.
Work in teams
Collaboration is the modern core competence in a world of complexity and constant change.
We build learning around actual examples and practical tasks to make it all immediately relevant and useful.
Global network of experts
We work with world-leading industry experts to provide the most cutting-edge content.
Our Guiding Principles
We have six key guiding principles that unite, define, and guide the Hyper Island experience:
Learn for Life
At Hyper Island, learning isn’t contained in a classroom or a course. Learning is a way of life.
We collaborate with thought leaders and experts to anticipate industry needs in a world where innovation drives disruption.
Lead the change
Tomorrow’s leaders will be those who embrace change, adapt swiftly to new paradigms and lead by action.
Seize your potential
Hyper Island challenges people to set ambitious goals and giving them authority over their own learning, and power to realize their potential.
Team is everything
Through feedback and reflection, individuals become more effective team members and leaders.
Change the world
Together, we can change the world by igniting a passion for lifelong learning.