Discover how to build, test and implement to deliver real results

A Course that will change how you think about digital communications. Learn how to navigate through a complex business landscape, engage customers and expand your reach.

Overview

Accelerate your digital communications

In the Master Class Digital Acceleration, you will be taught how to identify and seize new opportunities through interactive sessions with our digital experts.

You’ll cover the key elements of digital communications, learn about the networked society, and understand the implications on business, customer growth, and tools & tactics for change.

 

Get the competence

Master the building blocks of digital, to implementationn.

Get the confidence

Lead and support your business and colleagues through the digital landscape.

Get the job done

Build, test and implement to deliver actual results by using your own work directly in the course.

At times of change, the learners are the ones who will inherit the world, while the knowers will be beautifully prepared for a world that no longer exists

—   
Alistar Smith
Course goals

What you will learn

By the end of this course, participants will be able to:

  • Confidently describe and discuss key aspects of the network economy and its implications for communications and business generally
  • Identify opportunities to improve engagement and growth within their own business using a networked approach
  • Identify, choose, and apply key tools, methods, and tactics for increasing engagement and growth
  • Rapidly generate and prototype creative ideas for engagement and growth
  • Create an individual action plan for applying and continuing to ear after the course

 

topics

Course Topics

A New Logic  – How you should think in the so-called “digital revolution” and its implications

Future mapping – What are the key trends and drivers for change that I need to be aware of

From customers to collaborators – How are customer behaviors changing and how to engage them in new ways

Creating Value Creatively – How can you generate innovative communication concepts that deliver value

Understanding customer needs – How can you better understand customer needs in a better way to serve them

Rapid prototyping – How can I quickly build something in order to test it?

Network Tactics – What tactics can I use to grow engagement towards my business goal?

Change through constant learning – What do I want to accomplish and what actions will I take to get there?