Design Thinking for Business
Rethinking processes can do wonders for your bottom line. This two half-day course will help you make decisions that get real results.
New York City
A course for all types of decision makers
As an executive or another kind of decision maker at a mid-large size company, you have heard of design thinking before, but may not necessarily understand it fully. You’ve tried design-thinking processes as part of an overall digital transformation strategy, but they haven’t gotten you as far as you wanted.
Design thinking the Hyper Island way is about understanding each step from a process perspective and getting the results you want. This one-day course is designed for everyone that wants to get the tools and methods to improve decision making, reduce conflict, and create trust ahead of the ideation stage. You’ll learn not only how to apply design thinking, but also facilitate it and make it more effective in your organization.
What this course is about
Take the human-centered approach to innovation
Let’s back up a little…what is design thinking anyway? It’s essentially a problem-solving and solution-ideation tool that can be applied to practically anything – both at work and at home.
Consulting firm IDEO from Palo Alto, California, is possibly the company most associated with this methodology. They write: “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.”
Maybe a clearer name would be ‘How to Think Like a Designer’, but that’s less catchy.
In her article, Why Design Thinking Works, for Harvard Business Review, Jeanne Liedtka, professor of business administration at the University of Virginia, spells out the advantages of design thinking for businesses: “In a recent seven-year study in which I looked in depth at 50 projects from a range of sectors, including business, health care, and social services, I have seen that another social technology, design thinking, has the potential to do for innovation exactly what TQM did for manufacturing: unleash people’s full creative energies, win their commitment, and radically improve processes.
Creative thinking inspires ideas. Ideas inspire change.
Why this course
Design thinking has so much to offer businesses
As business landscapes become more complex and sophisticated with the introduction of new technologies and trends, many executives and other kinds of decision maker have quickly adopted design thinking to provide the key to growth. As a result, adoption of design thinking processes has exploded in recent years and understandably so. Design thinking offers a structured framework for understanding and pursuing ways that contribute to organic growth and add real value to your customers.
But it’s not without its detractors. “Design thinking is trotted out as a salve for businesses who need help with innovation,” argued Peter Merholz, of design company Adaptive Path, on the Harvard Business Review blog. Then, IDEO partner Michael Hendrix discussed some of the criticism that the methodology received in 2018. He argued that criticism was based on misunderstandings and overuse of the methodology. “Having access to the tools can be a little deceiving if you don’t understand how to use them in an appropriate way,” he said.
We couldn’t agree more. And that’s what we are offering to do for you – help you understand how to use the tools you need to drive transformation, in an appropriate way.
How it works
What you’ll learn
After this one-day course, you’ll be able to do the following:
- Manage design thinking processes at your organization
- Lower internal barriers to design thinking
- Improve outcomes by taking the project beyond the prototype stage
- Successfully navigate the organizational landscape – learn how to confidently sell the story of how the project will provide value to key stakeholders
- Include a broad team in the process and empower the change leaders
Join a growing global network
The Hyper Island alumni community is for everyone that has graduated from a program or course. We offer you the chance to form part of a community with more than 5000 people around the world. Our mission is to connect you to each other and facilitate lifelong learning.