Sharpen your digital communication skills

Design Lead is a 45-week, full-time program put together with the help of real industry experts.


A new type of designer

The Design Lead program is for students already experienced within the design and visual communication to enhance and develop their competence further within digital communication and concept design

The program is accredited by Myndigheten för Yrkeshögskola (Swedish National Agency for Higher Vocational Education) and graduates from the program will receive a diploma in Higher Vocational Education. International students graduating from the program will receive a non-accredited diploma of successful completion from Hyper Island.

Study mode
The program is full-time, 40 hours/week. The program is performed in English. At Hyper Island we strive to create learning experiences that resemble the real world workplaces. You will learn while working with real clients, coached by industry professionals and sharing knowledge within the class, as well as learning on your own.

A minimum of one year (full time) work experience in the field of visual and digital communication or equivalent skills acquired. The program requirements are also a successfully completed upper secondary (high school) education and proficiency in English (the entry requirement for studies at the higher vocational lever is the Swedish upper secondary course English 6/English B or international equivalent. Applicants do not need to submit IELTS, TOEFL or equivalent test.

Nordic students – No program fee
For persons with a legal residency in any of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland or Faeroe Islands), regardless of nationality or citizenship, it is possible to apply to one of the governmentally funded seats, i.e free of charge. To be recognized as a Nordic applicant you need to have a legal residency and a personal id number in any of the Nordic countries at the time of your application.

International students
For international and fee-paying students the 45-week program fee is 152,000 SEK.

Program courses

What you will learn

PROJECT 1 – Foundation Weeks

Introduction to a number of tools that will support the continuation of all other projects and courses of the program. Tools about personal development, group development, leadership, and idea development and presentation techniques are introduced and worked in a practical manner. Current global trends in key related areas of the program are explored.

PROJECT 2 - Your Industry

Global trends in key related areas of the program are explored, in order to understand what specific knowledge, skills and competence you need to meet your future industry needs.

PROJECT 3 – Presentation and Communication

Practise interpersonal communication and presentations skills. Tools in those areas are introduced to support students in the continuation of the program.

PROJECT 4 – Branding

Create a visual brand identity from strategic insights. Design according to business goals and needs. Package a strategic delivery.

PROJECT 5 – User Experience

Apply insight driven design to digital experiences, products and services. Use appropriate tools and methods. Ground your design upon a thorough understanding of user behavior, user needs and human interaction.

PROJECT 6 – Experience Design Toolbox

Practice skills for execution. Explore different production disciplines and platforms to produce human centered experiences. You have the opportunity to combine programming, hardware, graphic design, motion graphics etc

PROJECT 7 - The Business

Experience how to run a business working with the whole process. Organisational structure and wellbeing. Client strategy and communication, time estimation, resource allocation, budgeting and sales process in order to create a profitable and sustainable business.

PROJECT 8 - Individual Project

An individually designed project that requires the students to build upon the learnings and insights generated during previous courses. This course allows the student to specialize and deepen their skill within an area of their choice.

PROJECT 9 - Industrial Placement

Industrial Placement shall provide the students with opportunities to develop a deeper understanding in their field of specialization by being in a professional environment under the guidance of industry professionals.Last week of Industrial Placement students gather at school and focuses on presenting and sharing gained knowledge, skills and competence as well evaluating their full learning journey of the program.

Be open to change and be a change agent yourself. At Hyper Island, everything is about change and new ways of thinking. Don’t be afraid to embrace it.
— Daniel Yeo SEAA eCommerce IT Lead, Unilever Alumni 2013

Career & key skills


The program covers the entire production spectrum, from strategy and branding to execution and delivery.
Students will gain expertise in planning, research, user experience, user-centered design, business
development and entrepreneurship.

After you graduate from this program you will leave with the ability to:

  • Design communication strategies for implementation across a wide range of digital media.
  • Develop a visual concept and idea for digital productions, services, and applications.
  • Add a digital dimension to the traditional Art Director role.
  • Handle commercial client relationships effectively and be able to pitch ideas.
  • Demonstrate skills in personal development and teamwork.
  • Use the Hyper Island methodology and contribute to effectiveness and productivity in groups.
Stockholm campus


Our biggest school and the global head office is located in Stockholm, in Hammarby Sjöstad, close to the water in a brand new building, designed for our needs. Every year the school welcomes over 320 full-time students across 7 different programs.