Creative Data Lab

Learn transferable skills that can be directly applied to your own workplace and career. Draw on current and emerging international perspectives and case studies while considering the legal, social and ethical issues involved.

Upcoming courses

(WSG, 1)
Stockholm
18 - 20 Apr, 2018
SEK 24 500*
6 - 8 Dec, 2017
SOLD OUT
Register
*Local VAT/GST may apply

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Hi, I'm Pernilla. Ask me anything about the Creative Data Lab or Hyper Island. Email me or Book a phone call

DEVELOP A DATA-DRIVEN MINDSET

How can I understand data? Where do I find the data that I need? How can I make sense of analytics to run my business better?

The Creative Data Lab will help you understand how to make data work better for your business. You will be exposed to data analytics tools and gain a better understanding of business intelligence.

Make data work for your business.
This Lab helps you understand data - where to find it, how to visualise it, and how to tell more compelling stories with it.

Get the understanding
Analyse data. Explore ways to scrape data, transform them into meaningful visualisations that you can apply to your business goals.

Expand your network
You'll collaborate with peers and multidisciplinary professionals on a real business challenge. That will help you to develop the skills that designers need to make good strategic decisions.

Gain the competence
Develop a data-driven mindset. Learn how to relate your data intelligence to your business objectives. You'll learn transferable skills that can be directly applied to your own business, workplace and career.

What can I expect

What you'll learn

This programme for individuals who are keen to understand how to better apply data to their work. You could be an analyst who is currently involved with data on a day-to-day basis, or a creative who wants to develop ideas with a data-driven mindset.

You will learn tools for scraping data, turning datasets into visualisations and understand how to align data to your business goals.

It gave me an opportunity to think outside the box and come up with innovative solutions that I can apply to my own business.

Piers Lee Male

Managing Director, BDRC Asia

Key Areas of Focus

Business Intelligence
Gain a better understanding of business intelligence to make data work smarter for your business. Apply business intelligence and analytics to data.

Trends
Recognise the trends in the use of data in agencies and brands.

Tools and Skills
Use tools to access data that is not in an accessible format, and discuss the legal aspects of data scraping.

Consumer Insights
Understand what your consumers are saying. Use data to draw insights and tell stories.

Turn Data Into Visuals
Turn datasets into visualizations using tools which will be covered during the Lab.

Stay Legal
Discuss the ethical, social, and legal issues around data.

Understand New Concepts
Understand the concepts of Big Data and Open Data, how these concepts affect you and what you can do to apply it.

Session Topics

Exploring Data, Data & Privacy, Open Data & You

  • Describe how data about brands can be found and manipulated

  • Use widely available tools to manage and draw insights from data

  • Discuss the impact of data and such tools on their marketing and advertising campaigns

  • Describe the potential negative effects of data

  • Discuss best practices around data, including legal, social and ethical issues

  • Explore Open Data, why Governments and organizations are using it and consider how this might be used in your own work.

Exploring & Visualising Different Kinds of Datasets, & Data Dashboards

  • Describe how to turn unstructured data into datasets that can be used and manipulated

  • Use widely available tools to display insights and visualize

  • Discuss the impact of data and such tools on their work

Exploring & Visualising Different Kinds of Datasets, & Data Dashboards

  • Describe how visualization and representing data can aid decision making

  • Use readily available tools to represent and combine data in a visual manner

  • Discuss how visualization through dashboards and command centers can improve quality and speed of decisions in their business