Discover how to put innovation into practice

A ruthlessly practical online course to learn and apply the essential tools, techniques and processes of innovation.


Develop new ideas to create value

Innovation is one of the most common business buzzwords of the last decade. It is often said that innovation is crucial for companies to survive. But what does the word really mean? And more importantly, how do you do innovation?

This course covers the fundamental foundations that enable you to create innovation in your organization. You will learn the tools, techniques and processes that allow innovation to flourish and create value for you, your organization and your customers or stakeholders.

Get a new mindset

Get beyond the jargon and discover simple, practical ways to think about innovation and how to bring it into your business context. Learn from case studies and course peers.

Learn the innovator's toolkit

Learn a range of practical methods. Everything from framing the problem, to doing user research, collaborative ideation, prototyping and more.

Show real-time results

Get support to apply new tools and frameworks in your own business, with feedback and coaching from peers and pros.

Course goals

What you will learn

We believe innovation is all about unlocking and applying creativity to solve problems that matter. In other words, developing new ideas that create value and tackle important challenges. And while many find it mystifying, we know that with the right mindset and toolkit, anyone can practice innovation.

You will learn how to apply a range of innovation tools to create value and solve problems. From understanding users to generating ideas, crafting creative concepts and testing prototypes, you will leave this course ready to lead innovation in any team.

By the end of this course you will be able to:

  • Understand the theory and practice of innovation processes, from conducting research to gaining traction for new ideas.

  • Design and run collaborative innovation processes using a wide range of approaches.

  • Select and apply appropriate tools, methods and processes to enable innovative ideas to be developed and implemented.

Course goals

Seven modules

Demystifying innovation

In this pre-course module, we break down the buzzword and seek to answer the question: how should we think about innovation? You will explore a range of innovation frameworks and reflect on what you can learn and apply from each. You will also consider how you currently innovate and ways you can apply the course to your workplace.

You’ll cover, Introduction to the course. What is innovation? Defining the word. Key innovation theories and frameworks. Reflecting on how you currently innovate. Exploring ways you can apply the course.

Opportunities to innovate

Innovation starts with doing your research. You will explore a range of methods and techniques for opportunity-spotting, user research and generating insights. You will learn how to cut through the noise and quickly gather a rich set of data, sort and synthesize it, and ultimately frame your innovation challenge in a clear and compelling way.

You’ll cover; A user-centric approach to research. The hunch: Identifying your starting point. Tools and methods for user research. Analysis & Synthesis: From data to insights. How to frame an innovation challenge.

Ideation & concepting

To solve your innovation challenge you need to generate creative solutions. Here you will learn methods for collaborative brainstorming, sorting and clustering your ideas, and packaging early-stage solution concepts. You’ll also learn some basics of facilitation to boost your ability to lead creative processes with your team or groups of stakeholders.

You’ll cover; Understanding creativity: theory and practice. Essentials of group facilitation. Principles and methods for idea generation. Cluster, filter, select: From quantity to quality. Shaping early solution concepts.

Prototyping & testing

Time to create! In this module you will learn how to bring your ideas to life quickly and test them with real users in order to learn and refine the solution to truly meet the problem. You’ll learn tools and approaches for rapid prototyping and simple techniques for effective user-testing and evaluation.

You’ll cover; Prototyping: learning by doing. Design the test: what do you want to learn? Problem-Solution fit. Simple methods for rapid prototyping. Introduction to user testing.

Building the MVP

Once you’ve landed on a solution that meets your innovation challenge, it’s time to launch a minimum viable product (MVP). Here you will discover how different business models and implementation approaches can impact the survival of your idea and explore methods for proving it’s value and market fit. You will discover how users respond to your solution and explore how to strategically evolve it to meet their needs.

You’ll cover; MVP design and application plan. Using MVP’s for strategic iterative development. How to pivot to meet and create demand. Value proposition design.

Gaining traction

Any solution is only as strong as its execution. How will you tell the story of your solution and successfully introduce and integrate within your context? Here you will explore ways to propel your solution forward, engaging supporters along the way. You’ll apply simple growth hacking techniques for any context, and learn about setting goals and defining methods for measuring progress.

You’ll cover; Packaging and communicating your solution. Applying a growth hacking mindset and tools. Defining your goals and success criteria. Methods and metrics for measuring progress.

Continuous innovation

Innovating does not end here. This module is all about how to cultivate an environment in which your innovation can continue to flourish. You will learn how to create a roadmap for sustainable development. Through reflecting and capturing key learnings, you will explore ways to embed the mindset for innovation within your ecosystem to support continuous innovation long after the course.

You’ll cover; Fostering a culture for continuous innovation. Planning for success, how to recognize and respond to barriers and opportunities. Reflecting and capturing learnings to apply sustainable innovation.


Impact your organization 

This course is designed with a learning-by-doing approach. Each week, we will introduce new processes, tools and techniques and challenge you to try them out in real-time in your workplace.

This works especially well if you have opportunities you can apply the course content to in your organization. Applying what you learn in real-time means you can develop yourself and create immediate value for your organization in parallel.

There is no single, universal correct approach to innovation. Doing it well means having the right mix of methods and mindsets, customized to your own specific context, and learning through active experimentation.

Alex Neuman

Learning Designer, Hyper Island

The course gave me the knowledge, confidence and tools to kick-off and run innovation processes. Every week I had instant learnings that enhanced my working practice. It challenged and empowered me to do things, not just read about them, whilst also being fun and immediately adding value to my organisation.

Wilma Haeusler
Marketing Consultant

What you'll be doing

This 6-week online course is designed to be flexible to your schedule. The majority of the course content and tasks are available for you to go through any time you choose during the week, with the exception of a weekly one-hour webinar session which is scheduled on Tuesdays 15:00-16:00 CET. Expect to spend 5-7 hours per week on your learning, although often this can be integrated into your existing day to day work.

The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off.


View inspiring content

Learning kits and videos packed with insights to maximize your knowledge.


Join live sessions

Live sessions with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time.


Solve hands-on tasks

Tasks and challenges designed to integrate with your work to build your competence.


Get feedback and collaborate

Feedback and peer-collaboration to accelerate your learning.

Who takes this course

Who is this course for?

This course is for people who are interested in or already working with innovation. It is suitable for beginners to those at intermediate level.

You might work with developing new products or services, or focus on internal processes and ways of working. You could have an innovation challenge or want to bring a new kind of thinking and mindset shift into your organization.

Our typical participants are from diverse roles and industries including people such as CEO’s, Heads of Departments,  Product Leads, Consultants, Designers, Strategists, Creatives, Engineers, Project Managers, Start-up Founders and Entrepreneurs.

Why take this course

Challenges we've heard from previous participants

These are some of the common challenges we’ve heard from past participants. Do you recognize these sentiments in yourself or your colleagues?

  • I keep hearing that ‘we need to innovate’ but I don’t know where to start…

  • Me and my team have been working with innovation but we need some fresh new tools…

  • I’m tired of TED Talks and blog posts about innovation. I want to get hands-on and DO it…

  • I’m totally new to innovation and curious to learn about how I can apply it…

I was looking for a way to learn new processes and methodologies that allowed me to build the right toolkit for me to innovate, as well as to update my mindset with new ideas and ways of thinking. This course delivered on all of these things way more than I could have anticipated.

Gustavo Nusenovich
CEO, D/sruptive Consulting