As a business designer/innovation consultant, you support corporate teams in their quest for new business opportunities. You inspire them with (startup) best practices, deep user understanding, and relevant tools and techniques. You are not only coaching this process, but you also contribute to the ideas. Finally, you function as a sounding board for corporate entrepreneurs.
What to expect? An example:Together with a colleague, you start off by organizing a workshop to set the innovation scope with the innovation team of our client. “Do we aim for disruptive innovation? What markets do we plan to address?” Once the desired outcome has been defined, you help the client to select a group of open minded employees within their workforce. In several weeks, you guide the teams from ideation to an investment pitch to their own management (aka. Dragons’ Den). The ultimate goal: all teams receive resources to launch their business concept as a corporate startup.
Do you have a specific skill or passion you want to grow in? Great! Most people in our team started as a general innovation professional but choose to develop in a specific direction. For example: innovation strategy, design thinking, talent development, customer validation, business model innovation, change management, etc.