Job Board

Content Specialist

Full-time atInstantor (FinTech)Stockholm,Sweden

Job Description

Role description

The Content Specialist's main responsibility is to develop and manage all aspects of Instantor´s content marketing program. 

The Content Specialist's main objectives are to:

Achieve organic as well as paid growth together with Growth Marketing Manager

Build Instantor´s brand on a global level

Help banks, authorities and credit institutions to realize the full potential of Instantor´s products

Take take a leading position in content marketing for credit ratings, Artificial Intelligence and machine learning within the FinTech industry

Consequently, the candidate is expected to have excellent communication and project management skills. The Content Spacialist will be part of Instantor´s new marketing team and have a central role in Instantor’s content strategies and execution.

Responsibilities:

i.Content strategy: 

Set up strategies for content roadmaps, SEO, tracking/analytic methods and performance analysis. Utilize business intelligence to help spot new trends, determine if gaps are present and devise a strategy for moving forward

ii.Content creation: 

Lead the ideation process to turn data/insights into thought starters and sparks of creative content including. Creation of all content for marketing automation based on segmentation and funnel identified by growth marketing manager and team

iii.Content management: 

Upload, monitor, develop, and measure content. Provide input into the appropriate creation model (in-house, agency, partner, etc.) depending on creative considerations, costs and budget

iv.Content optimization: 

Ensure that all content meets SEO guidelines, has keyword focus, cross links, and clear calls to action. Develop and oversee the creative alternatives for multivariate testing and concepts for testing and continual optimization from a content perspective

Concrete examples of work tasks include but are not limited to:

Compose well-researched, highly actionable content to attract, engage and convert customers

SEM and SEO management

Creating content customized for Instantor´s communication channels (i.e. newsletters, blog posts, webinars, seminars and social media)

Writing articles, press releases, other PR-material, seminars all other non-strategic content

Source, test, optimize and scale new and existing content-based acquisition channels (affiliate marketing program, content discovery platforms, social media, etc.)

Monitor the story dashboard on a weekly basis and make recommendations to CMO for optimizations. Killing and extending content based on performance

Management of relevant social media accounts (mainly Linkedin) and communities

Segment and funnel continual optimization from a content perspective 

Professional experience

Requirements:

2+ years of highly successful and outstanding content creation in B2B and SaaS companies

Brilliant copywriting skills and an ability to translate complex ideas to digestible content 

Experience of long-form writing; i.e. blog posts, whitepapers, onsite SEO

Understanding of FinTech ecosystems and B2B marketing for startup imperative

Demonstrated ability to make compelling content of data-driven insights

Merit

FinTech experience

Mastery of Adobe software, primarily InDesign, Illustrator and Photoshop, Sketch and basic knowledge of UI prototyping software

Experience in video content creation (commercials, Youtube, infographics etc.)

Journalistic background

Network with new potential clients

Experience working with a start-up or fast moving work environment

Experience working in a data-driven business environment

Personality

For an optimal candidate/company/culture fit and a successful long-term recruitment, the following personality traits are needed:

Outstanding communicator

Creative and innovative

Proactive self-starter

Strong organizational skills with an ability to effectively manage competing priorities

Results-oriented and ambitious

Flexible team-player

Resourceful

Possess a good artistic sense

Truly passionate for and proficient in the FinTech industry

Tech-savvy quick learner and well managed in new digital communication platforms, tools and media

Future and career development

As the company grows rapidly on a global level, there will be a lot emerging opportunities

Candidates that demonstrates a true dedication, personal development and who reaches their goals will ramp up quickly

Internal competence development will give employees the right conditions for success

Role and company USPs

Be part of an international team of top performers

Role with lots of responsibility and quick career development

Responsible for content marketing projects on a global level

Unique chance to build a global marketing unit from scratch

Strong and international client base

Influential and powerful business profiles in management and board of directors

Key role with big mandates

Stimulating work tasks in an international and dynamic environment

About Instantor (FinTech)

Instantor provides cutting-edge online identification and financial data reports based on innovative real-time technology, giving insight to your customer’s financial situation (i.e. salary level, spending habits, payday loans, other credits and gambling etc.) over the last 12 months. This is done through a connection to the bank in which the customer is a client. This offers a fast and innovative way of conducting credit risk profiling.