Content Marketing Specialist at LOOP in Stockholm, Sweden
We are looking for a Content Marketing Specialist to join our team in Stockholm. You will be responsible for developing and running the digital communication strategy of the company, mainly focused on social media channels, influencers and other partners.• Accountable for all content marketing initiatives to drive traffic, engagement and leads to deliver higher sales and customer retention• Collaborates with the team to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost• Continuous-improvement mindset. Keep innovating and testing new ways to create the content our audience is looking for and increase conversion• Requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. You must understand the basic best practices of the main social media channels, which content and approaches work on each and why• Measurement and optimization of the program will be required on a regular and ongoing basis • You will work closely to the rest of the team to fully benefit from the different skillsets and profiles existing within the company•Executive presentations on the program approaches and results will be requiredYOU SHOULD BE:• Creativite and a great communicator• Have a positive and "let's do it" mindset• Be able to manage a fast changing environment where priorities change on a regular basis• Ability to express yourself in writing, correctly and enjoyably• Analytical and observant• Able to plan tasks in the short, medium and long term, both independently and in accordance with the team• High English level mandatory• Experience creating content for the web and growing a social audience• Experience with Wordpress, Google analytics, Slideshare, and the top social channels (linkedin, twitter, …)• Editorial mindset that seeks to understand what audiences consume and how to create itWHAT WE OFFER • 6 weeks internship with the possibility to extend to part-time or freelance once completed if mutually satisfied • Dynamic and flexible working environment, we always have something new going on!• The possibility to shape the company's content marketing strategy and make it a success
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