Hacker, Maker, Teacher, Thief

Hacker, Maker, Teacher, Thief: The modern skillset for problem solving

If someone asked you whether you were a hacker, a maker, a teacher or a thief, what would you say?

Think about it for a couple of minutes and write your reason down and why? And then spend a couple of minutes thinking about the other skillsets and whether you think they are important in your job.

And now listen to how some of the author’s of Creative Social’s latest book, Hacker, Maker, Teacher, Thief: Advertising’s Next Generation answered that same question:

Has it changed the way you think about your answer? And if so how?

The reality is the world is changing so quickly, that we need change our own skillsets. Just as you think you have a handle on snapchat, along comes periscope and meerkat. And there is programmatic - it is not so simple.

And surely it's not true a respected financial institution has given an algorithm a board vote? (it actually is).

A rapidly changing landscape requires a new set of skills. Most importantly we believe you can no longer have a single skillset but recognize that you now need to be a bit Hacker, Maker, Teacher and Thief. Over the next coming weeks I, along with some of my fellow Socials, will be covering each of these skillsets, setting some tasks to challenge your thinking and giving you an opportunity to learn by doing.

Dive in to the series

Daniele Fiandaca (@yellif) is founder of Mutant, a consultancy that helps brands understand the impact technology is having on their business, as well as co-founder of Creative Social, a global collective of over 250 creative directors whose purpose is to unleash creativity by connecting the most progressive brands and creative leaders with business and culture. He is also an ongoing Hyperisland Masterclass speaker and Course Leader.

This content was inspired by Creative Social’s latest book, Hacker, Maker, Teacher, Thief which you can buy here