'When the world moves one step forwards, you'll need to move two.'
As an amalgamation of multiple creative disciplines bred through years of honest passion and curiosity, my motto is simply to: 'Do It. Do More. Do It Better.' I'm a constant purveyor of disruptive ideas, and a firm believer of marrying creativity with logic and relevancy. Hence my devotion in the dark art of strategic insight generation, when brewing a concoction of effective solutions for brands. I enjoy creative problem-solving, and hold a genuine excitement for emerging technologies and innovations that will bring new possibilities to the future of advertising.
Being a Hyper Island student has also changed my vision for my career dramatically with a newfound arsenal of skills & methodologies with profound understanding of efficient group dynamics. Was it worth leaving my cushy job, my family & friends back home in Singapore to haul my ass 20 hours across the globe just to be a student again?
I wouldn't have had it any other way.