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Ström Jenny

ProgramInteractive Art Director, 2015

Current OccupationArt Director

NationalitySweden

Current LocationStockholm, Sweden

User Experience matters so much, because we are Experience so much.

Human-centered design is the way forward. I need to understand the people I am designing for, their situation and needs, to be able to come up with usable, innovative and successful ideas. By keeping the end users at the heart of the process – and constantly prototype, test and share ideas – the risk of going wrong is minimal.

My recent graduation from Hyper Island together with 20 years of experience as an Art Director makes me perfectly equipped to take on new challenges – as an conceptual UX designer. With my problem solving attitude and strong capability to understand the client's needs I have delivered many campaigns that hit the mark at every point. My ability to step away and look at the big picture allows me not to lose detail, so the campaign flows from concept from concept through to typography, colours and structure. I love to immerse myself into user research, co-creation workshops, idea and concept development, prototyping, wireframing and design.

Quote: John Maeda