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Pruek Lawchaiyapruek

ProgramDigital Media Creative, 2014

Current OccupationUX/UI Designer


Current LocationBangkok Metropolitan Area, Thailand

Simply is the best.

Pruek specialises in digital design and user experience design. He does user research and conducts usability tests. He designs user interfaces and makes prototypes for websites and mobile applications. He also practises interaction design for softwares including physical interaction. He has experienced working across several disciplines: graphic design, art direction, web programming, and concept development.

• Skills Researching (interview, focus group, card sorting, competitive analysis) Prototyping and testing websites and mobile applications (heuristic evaluation, think-aloud) Designing user flows and interfaces Managing and analysing quantitative data and qualitative data including visualising data Planning and facilitating workshops and brainstorm sessions Building up ideas and concepts Drawing and painting in both traditional and digital styles Programming with HTML, CSS, JavaScript

General Mills creative workshop

This was a week-long workshop with partnership between General Mills and Hyper Island. The process was focused on creativity to further enhance consumer interaction with a General Mills brand. The result was well received followed by plenty of good feedback.

Watty Prototyping

Proposing the brand identity of the company-"Watty" and building the prototype and platform.

Panic Box

The prototype result of exploring and experimenting technology combining with Arduino.

IRC Thinkin Campaign

A campaign by Hyper Island students to raise awareness about domestic violence in partnership with IRC.