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Lucas Stoffel

Current OccupationFreelance Art Director

NationalityUnited States

Current LocationNew York

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away - Saint-Exupery

My strong passion for branding, partnered with a comprehensive knowledge of interaction design, allows me to craft unique experiences for consumers by filtering brands through a lens of social media strategy. I challenge the idea that interactive engagement is solely limited to digital tools as a way to tell a story. Understanding this I have gained a clear vision of weaving together traditional and modern communications, which is evident in my diverse portfolio (http://cargocollective.com/lucasstoffel) where the range of work stems from book design to interactive experiences.

Specialties: Art Direction, Keynote Presentation Design, Team Leadership, Strategic Marketing and Implementation.

ADC 89th Annual

Medium adc book5

I conceptualized and designed the 89th Art Directors Club Annual to highlight the people who did the work. This was a radical change and gave the Annual the feeling of a social network, it followed the club's mantra of Connect | Provoke | Elevate. We provoked the way we approach traditional print design, we connected winners more strongly to the audience, and we elevated the creatives by featuring photos of them.