A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away - Saint-Exupery
My strong passion for branding, partnered with a comprehensive knowledge of interaction design, allows me to craft unique experiences for consumers by filtering brands through a lens of social media strategy. I challenge the idea that interactive engagement is solely limited to digital tools as a way to tell a story. Understanding this I have gained a clear vision of weaving together traditional and modern communications, which is evident in my diverse portfolio (http://cargocollective.com/lucasstoffel) where the range of work stems from book design to interactive experiences.
Specialties: Art Direction, Keynote Presentation Design, Team Leadership, Strategic Marketing and Implementation.