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Keren Tal

ProgramInteractive Art Director, 2015

Current OccupationInteractive art director student


Current LocationStockholm, Sweden

Hej, I'm Keren! An art director and graphic designer that moved from steaming Tel Aviv to Stockholm


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Can music be translated from something we hear into something we can taste? We believe so, and have decided to find out.

Through a combination of programming, design, and just the right amount of absurdity, we have developed a code that can convert music into flavors. More specifically, a code that translates music into different recipes for meatballs, allowing you -- for the first time in history -- to find out how ”Gangnam Style”, ”Bohemian Rhapsody” and ”Beat It” could taste. How does it work? Our taste experts behind Beatballs analyzed how various music attributes can be expressed through tastes, taking into consideration the social, cultural, and historical associations of both food and music. Each song’s unique blend of tempo, cadence, mood, and key, among other elements, defines the ingredients for a meatball that tastes like the song.

You normally cook to music, but with Beatballs, music tells you what to cook.