Large onarow



Medium fotoflexerroundanimation

Johanna Thofelt

ProgramDigital Media Creative, 2012

Current OccupationDigital Strategist and Artist


Current LocationNew York

"Dreamers can never be tamed"

Artist living in the north of Swe. ❤Strange. Freckle face madness under alias PrettyAverage I work as a creative who channels her thoughts like a strategiest. If you need someone who brings energie to a project and can make sure it reaches the audience it's designed for, feel free to contact me.

adidas women

Medium 3ac370fa03f011e2bee422000a1cddf1 7

Together with the Gin Lane Team we launched the adidas women Instagram account by incorporating the campaign #summerofsport. The account received thousands of followers in no time. Many of the photos were shot by me as we also did set the visual guide for the account.


Medium small tree

I make art under the name of Johanna Thofelt x PrettyAverage In this project I teamed up with the very talented Greg Frye.