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Darrell Whitelaw

Current OccupationExecutive Creative Director - IPG Lab

NationalityUnited States

Current LocationNew York City

"Exist at the intersection of storytelling and technology, respect the principles of data driven design and spend lots of time with problems."

these days i'm bridging storytelling, content, media and technology as executive creative director at IPG/LAB. before that i was lucky enough to be the technology experience lead at co:collective, a growth consultancy where we invented and reinvented businesses, brands and products. in a previous life i was the founding partner and creative director of MIR, a mobile and emerging platforms creative shop with studios in New York City and San Francisco, where i led a variety of original mobile and social engagements for Fortune 100 brands before being acquired by LBi in 2011.