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Danijela Froki

ProgramDigital Data Strategist, 2014

Current OccupationCommunity Manager at Natural Cycles


Current LocationStockholm, Sweden


I'm born and raised in former Yugoslavia and I moved to Sweden as a teenager. My passion has always been storytelling. I’ve practiced this during my studies in Media Technology at BTH (Blekinge Tekniska Högskola) where I learned basics in programming, design and film production.

After my first studies I worked with photography and then moved to Stockholm for studying Digital Data Strategy at Hyper Island. Data has changed my way of working. At Hyper Island we have worked in teams with real cases, using data in order to gain insights and create strategies for branding, business growth or concept development.

Hyper Island has given me great tools to be a better leader and team member which I’ve learnt for life. As my passion lies in storytelling, I want to combine my skills and create strategies for businesses in a world that’s constantly re-inventing.