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Louise Clysén Lindgren

ProgramMobile Creative, 2016

Current OccupationDesigner looking for new opportunities

NationalitySweden

Current LocationStockholm County, Sweden

24 year old designer born and raised in Stockholm, Sweden. Passionate about both print and digital design and want to create great experiences for users and clients. Studied Graphic Design 2011–2015 at Dalarna University and attended Hyper Islands Mobile Creative program directly after. I am confident in designing for mobile and web, as well as making prototypes. Dalarna University had a strong print focus, and Hyper focused on the digital which have given me broad skills. I want to work broadly with all mediums to develop great concepts and products. My long term goal is making the advertising industry more diverse and inclusive for all of us.

Packaging design

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As an assignment to myself to improve on my packaging design skills I created this. I have recently become quite interested in skin care and have seen a lot of different styles of packaging. I drew inspiration from the minimalist Scandinavian style that I am surrounded by and aimed to create something that I want to show off if I had it at home.

3 – Musikminnen

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During my time at Perfect Fools I was a part of creating the final design for 3's campaign Musikminnen, aimed to highlight the emotional effect music have on us. The concept and wireframes had been created before I entered the project. My role was to do the final design, the album covers that the users can choose between and the logos for the different memories together with the Art Director. It was a iterative process together with the Art Director, Copywriter, Producer and Developer.

The final result was an responsive campaign site that allowed users to create their own albums with song they relate to certain memories and moments in their life. The site generates and album cover with the users photo and name that can be shared on social media with a link to their personal playlist. Here are some of the album covers the user can choose between. There are in total 5 that represents different music genres, from singer-songwriter to hip-hop to rock.

Singelliv Campaign

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Through my internship at Perfect Fools I got the chance to work with the launch of TV4 Play's new show, Singelliv. The campaign consisted of a survey to discover what it's like to be single in Sweden today followed by a advertising campaign based on the survey results. I worked on print and digital ads for the subway, website and banners.

The concept was created by the team before I arrived and I helped execute the ideas during the summer. It could be seen in the Stockholm subway and on a responsive billboard in the heart of Östermalm.

Redesigning the Control Centre

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We got the brief to redesign a daily mobile experience during out Mobile Design module at Hyper Island. After ideating and using a lot of post-its we had a few options of parts we wanted to redesign, like the calendar or the alarm, but at the end we decided to work with the control centre in iOS. Our main reason for choosing it was that we all used it daily. Our main focus was the music player after experiencing what its like wanting to change from podcast to Spotify while out in the cold.

We thought the control centre could be more used friendly and offer more possibilites. In it's current state it lacked function we thoguht would make the experience better, like battery save and multiple music players, and had some åpparts take too much space. Like the AirDrop and AirPlay. So we put the battery save mode there, and moved the volume. Volume would in this version be accessed by long pressing or force touching the volume icon, or by using the buttons on the side of the phone.

Lou font

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So I made my first ever font, and I named it after myself.

Lou is hand drawn by me with a good ol' brush and paper technique and then made digital. It's a font with personality! It's charming! (Also interpreted as: it might need some kerning...) The idea came about when I couldn't find a good font that fit my student budget (in other words, free) to use on my website as a headline. Super fun and will probably do it again, 10/10 would recommend.