Aim for the best, be prepared for the worst.
A happy dane with a passion for design and understanding how people interact with it. From a great, great nation called Denmark, that gave you Carlsberg, and the famous danish pastry (never forget the pastry)
In my work I strive for simple streamlined messages, from the experience of products, to interactions with brands. For me, the goal is to eliminate the clutter and in return create a better user experience. When people say they had a great experience, that's what make it all worth it.
I find people fascinating, and how we interact with our surroundings, whether it's physical or digital, as well as discovering the finer details. To sum it up, it's important everything I create feels effortless, beautiful and efficient.
Working in projects, I believe team is everything, for whom else are you going to share your champagne with? It's such a thrill to collaborate and create cool concepts in good company.