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Writing The Book on Speed

On June 5, 2012, Hyper Island, ThinkLA, and the 4As will gather thirty CEOs and Presidents from the Los Angeles advertising community for dinner. And while we’re there, we’ll write a book.

Applying Hyper Island’s unique learning-by-doing methodology, we will journey on a deep exploration into the group’s vision and insights on the need for speed – addressing the benefits, the headaches, and how to make it work.

Then we’ll collaboratively convert those thoughts into a book – yeah, a real book - which will be available to share, download or order physically later the same evening.

The entire project is a learning experience, where the participants will develop skills in rapid ideation and creation, be exposed to new ideas, and open their minds to new ways of working.