On June 5, 2012, Hyper Island, ThinkLA, and the 4As will gather thirty CEOs and Presidents from the Los Angeles advertising community for dinner. And while we’re there, we’ll write a book.
Applying Hyper Island’s unique learning-by-doing methodology, we will journey on a deep exploration into the group’s vision and insights on the need for speed – addressing the benefits, the headaches, and how to make it work.
Then we’ll collaboratively convert those thoughts into a book – yeah, a real book - which will be available to share, download or order physically later the same evening.
The entire project is a learning experience, where the participants will develop skills in rapid ideation and creation, be exposed to new ideas, and open their minds to new ways of working.