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Service Design Thinkers, all aboard the Magic Train!

Ulf Akermo is Digital Media Manager to Sveriges Utbildingsradio and a student in our Digital Managment part-time MA in Stockholm. He believes in the magic of prototyping and wants to inspire other Service Design Thinkers.

DEVELOP DISRUPTIVE SOLUTIONS TO REAL BUSINESS CHALLENGES  Join the Part-time MA Digital Management

"Calling all Service Design Thinkers!

When we who like design-thinking make prototypes we have thousands of possible ways to do them. That's one reason why this is so fun!

For my own part, I've found out that I like to make prototypes that people will step into. I also notice that the user appreciates when he/she gets to take part in "the reality". This way of prototyping highly depends on the challenge statement, plus a few other factors.

When I make this kind of prototype with a customer, I usually shoot it with my smartphone and edit it all together into a tangible product later. It's for me, the customer and the team when there's time for reflection.

This film is from a prototype me and my team did for SL some months ago for a course during the Hyper Island MA in Digital Management. Enjoy the ride!"

DEVELOP DISRUPTIVE SOLUTIONS TO REAL BUSINESS CHALLENGES  Join the Part-time MA Digital Management


Published by Ulf Akermo. Ulf is Digital Media Manager to Sveriges Utbildingsradio and a student in our Digital Managment part-time MA in Stockholm.

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