Meet the woman behind our part-time MA in Stockholm – Jenny Theolin
I am a designer who leads and connects people and ideas. Apart from my work with Hyper Island, I head up Studio Theolin, specializing in brand and experience, and I teach, lecture and collaborate with international schools and universities – particularly Berghs School of Communication.
I am vice chairman of Design Sweden, and led its recent rebrand last year. Design Sweden is an organization dedicated to Sweden’s designers. An independent practitioner’s organization founded in 1957 by members, for members. And we're planning much disruptive fun ahead.
I speak at various talks, events, and conferences and am an active writer. Recently I spoke at the 2017 Episerver Client Days and not so long ago, the launch of She Says in Stockholm, I've debated on BBC Radio, been filmed for BBC News, written opinions for Design Week and Creative Bloq – and covered creative events for Digital Arts Magazine. I wrote the introductory chapter to Startup Guide Stockholm, contributed to the guidebook CITIx60 Stockholm, as well as David Airey’s book Work For Money, Design For Love – and was interviewed in Steven Brower’s award-winning Inside Art Direction published by Fairchild Books in 2016.
I am an active judge, having been on the panel for the Kycklingstipendiet (Guldägget) 2017 as well as Head Judge at Visuelt, the Norwegian National Design & Illustration Awards 2017 – plus various awards, competitions, including Marketing Design Awards 2014 and Stockholm Startup Weekend IoT, Food, Health, Wellness in 2016.
What excites you about the Hyper Island Part-Time MA?
At Hyper Island I have had the privilege to be working as an industry leader, guest lecturer, and program manager. Being program lead for the MA, in particular, really excites me because it inspires change from the inside. It’s working in the core of the industry and we can see the results in real-time in the real world as we go along. The breadth of the program also allowed a plethora of industry guest speakers and a variety of content. This is great, as the industry is forever changing, and acquiring this type of knowledge is essential to change with it. I love designing this learning experience, and especially the curation of collaborators involved to make it as good as it can be.
What's the most inspiring thing you've seen this year?
The most inspiring thing I have seen in the past year is the tenacity and energy in my co-workers at Hyper Island, my new collaborators (and supporters of) Studio Theolin, and my students (of course!). Without these infectious personalities and inspiring people, I would not be as productive, let alone any successful.
What would be your message to future Hyper Island students?
What are you waiting for? If you are hungry to learn, adapt and shape the world we are living in, there is really no reason not to join Hyper Island. I am blessed to work here, and not only do I truly believe in the Hyper Island values, I work with many of them already. It’s also amazing to see how this network influences business and inspires the creative industries. Go go go.
What are you looking forward to this year?
This year, I am continuing my work with Hyper Island, Berghs, and Design Sweden, as well as creating and designing exhibitions and brand identities. I really look forward to seeing how the MA develops and how the students progress. Outside of education, I can’t wait to continue the work with Design Sweden and our multiple Studio Theolin projects.