Is “The Pop Up Agency” popping up in your city?

Six Hyper Island students are now presenting The Pop Up Agency - a creative agency that pops up to work on a brief, challenge or project for a company or an organisation during 48 hours. Read more about the idea and meet one of the founders here.

The Pop Up Agency is bringing the “pop up concept”, seen in various industries during the past couple of years, to the world of communication and advertising, founded by the Interactive Art Director students Abraham Abbi Asefaw, Alejandro Masferrer, Julia Schierbeck, Maksimilian Kallhed, Wout Arets and Zlatko Corluka.

After a couple of pilot projects, The Pop Up Agency is now live and ready to take on more challenges. We asked the founders a couple of questions:

What is the idea behind The Pop Up Agency?

  • We describe the concept as a mutual win-win; the client gets a dedicated team of six creatives working constantly for 48 hours to come up with a strategy, concept or solution to their challenge. We get the opportunity to work with what we love, and challenge ourselves to develop. We don’t charge the client, instead they cover for food and, if needed, accommodation and travels.

What is your plan moving forward?

  • The plan now is to pop up around the world, starting now. As of March next year, we'll go for 15 weeks to 15 different countries to work on 48-hour projects, as part our program at Hyper Island. We are now looking for companies that are interested in getting new approaches in their communication and brand work, both as of today as well as during these fifteen weeks.

View a video of The Pop Up Agency

If you’re interested in getting in touch with The Pop Up Agency, go to, tweet to @wepopup or visit their student profiles on this website.

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The Interactive Art Director Program