Hyper Island develops vision of the Electrolux Home
As Hyper Island is focused on growth in a digitalized world, the students came up with strong ideas on how to shape Electrolux' future.
With the digital transformation rapidly moving, the project with Home Care and Small Domestic Appliances at Electrolux was a valuable opportunity for both sides. While Hyper Island students helped Electrolux broaden their thinking and explore home developments for the next decade, the overall focus was on contributing to a sustainable way of living.
During the collaboration, several strong ideas came up. It was discovered that future sustainability could come from renting rather than owning products, the growth of the co-living movement – where Electrolux could act as a platform to facilitate sharing and provide products to make co-living and workspaces perfectly comfortable – as well as tracking the environmental impact of products.
Developing Electrolux further to facilitate sharing and focusing on the measurability of the environmental impact of products are big potential focus points for the Home Care and Appliances business.
This video features the idea of one group of students, a visualization tool that allows people to take control of their energy consumption:
##“What clearly came across was how differently this generation sees the world. They have a different value system and a different idea of worth. There is little distinction between their online and real lives, they share more readily and don’t have big concerns about data collection. Hopefully, we will get the chance to work with a group of students again to develop our thinking in these areas.” says Martin Alexanderson, Design Director for Electrolux." - Electrolux