Humans 3.0 • Changes of Tomorrow

We often miss the real driver behind change and innovation: Human Behavior.

Photo by Ari Spada on Unsplash

Technology and science are accelerating our arrival to possible futures. But we often miss the real driver behind change and innovation: Human Behavior.

Transportation serves our need to move and travel. Work serves our need to be useful and recognized. Predicting the future serves our need for control and shopping our need for social status.

Human needs have remained stubbornly consistent for centuries, but how we adjust to the often subtle changes in everyday life will define new behaviors and new opportunities for visionaries, entrepreneurs and inventors.

Without deeply understanding humans we risk misunderstanding what will shape our future.

What's changing: Thursday, June 28th, 2018

Mental Energizer

"Beneath the eye-popping colors, fantastical obstacles and over-the-top scenarios -- and the unsubstantiated claims that games are "addictive" -- lies a well-designed blueprint for motivation that encourages players to pick up, play, and play some more. Games like Fortnite provide gratification in a way, as McGonigal wrote, "that the real world is currently unable to satisfy".

From "Fortnite gamers are motivated, not addicted" by Andrew James Reid in The Conversation.

Food for thought


'In your personal life, resilience is often linked to overcoming problems and obstacles. In a business setting, however, resilience helps you transform obstacles into solutions and opportunities.... Employees who do this are priceless because they accelerate a culture of business innovation in the workplace. Companies that can't transform aren't resilient, and in turn, they often aren't successful."

If you like this newsletter and its content, please share it with colleagues and friends. They'll thank you one day.

This week's exploration of possible futures was curated with curiosity by Iñaki Escudero, Future Activist.