Working with our students, an inside story
Henning, founder & CEO of Repamera, has experienced how it is to be a Learning Partner and worked together with our students three times already – this is amazing we think!
Lets get started, could you tell us a bit about Repamera and yourself?
– I do everything within the company, except sewing. Luckily. We repair & alternate clothes online, all over Sweden. Our vision is: “It’s easier to repair than to consume new clothes in Sweden.” Values: Tailors feelings first, then customers feelings.
Tell us a bit about the background story, how did you become a Learning Partner?
I got a tips from a friend, Jonas at Minc, here in Malmö and decided to reach out and explore the possibilities. After that I had a call with your team to talk about my needs and got support in pinpointing a few projects that were aligned so that I could apply to become a Learning Partner.
What were your expectations and thoughts around this before your first project?
I’ve had three projects with you, one in Stockholm and two in Karlskrona. The project areas has been Driven by Data, Prototyping and Motion Studio. My expectations was quite high since I’ve only heard positive about Hyper before, since I started studying in Malmö myself. Although, I didn’t believe the team would be so professional as they were. Now I know that the students really put both energy and proffessionalism into this.
What were the initial challenges and objectives from a company perspective and what value did working with the students bring to your organization?
In each project there was a challenge for us to explain the problem and formulate the brief. The student team helped me dig deeper into my own thoughts and clarify and redefine some parts of the briefs so the projects could be accomplished more easily. For instance we were looking for help with creating a more lean customer journey and besides from that designing a new bag that the customers can & want to reuse. The students helped me redefine this to “Designing a circular customer journey”, where everything from the digital website to the physical touchpoints such as shipping and packaging was included.
Slowly but steadily we’re adding the suggestions from the students to our service. We just updated the structure of our website based on the ideas from Hyper, and we’re currently collaborating with a packaging company that is searching for someone who can produce the bag.
So, the students helped me redefine the brief and at the same time gave me a result that was better than I could expect. And on top of everything, they ended the presentation with suggestions on new channels for our marketing, based on their research.
What has been the most surprising experience or outcome for you?
That I learned so much of how progressive you are and work, both as a company, and your students. I involved myself quite a lot with the students so I got to see alot of how the working processes can look like.
Share your favourite solution/outcome from the students 🙂
1. Their design of a new, circular customer journey.
2. The sketches on the upgraded packaging solution, that fits with the circular customer journey.
How did the interaction between your organization and the students look like?
Usually emails with clear questions and actions points, mainly with 1-2-3 lists. Once a week we had Skype-meetings to keep the brief up to date, feedback, and to redefine what needed to be redefined. We talked about this in the beggining and found a way of effective communication that worked for us.
How do you think that this experience will benefit your organization in the longer perspective?
I will be so much better at handling, briefing and co-operating with consultants thanks to the experiences with Hyper Island. That is something that I really appreciate about this collaboration.
Would you like to work with our students again, and if so, what would you do differently/for us to do differently?
Yes, I would! And in that case, what would do differntly is to clarify the values of my organisation more clearly and communicate them better.
What is your advice to anyone who is interested in becoming a Learning Partner?
Treat the students with lots of respect. They actually help you out. And provided, at least us, with loads of value. Be grateful and dare to challenge the students – at the same time.
Final thoughts, anything else you would like to share about your experience?
Thank you for everything Hyper!
Well, thank you Henning! Until next time. Cheers!