The biggest challenge of using AI is getting started

Google CEO Sundar Pichai says artificial intelligence is “one of the most important things humanity is working on. It is more profound than electricity or fire." But what is AI in real terms and how do you use it?

Is artificial intelligence (AI) a piece of software? Is it a line of code? A room full of data processors? An army of smart robots that will take away our jobs?

It’s none of these and all of these.

‘AI’ is an umbrella term for machines behaving like humans and making decisions to support our lives and improve the way we do business.

And, it’s easier to use than you think.

Start with the people, not the technology

“We interact with dumb machines all the time,” says Mike Brandt, Co-founder at 33A, who runs AI design sprints for companies who want to understand what AI is and how it can be used in their organization.

“Dumb machines –your microwave, your washing machine, your intranet, your accounting software, the online shop, your computer, an ATM – can be really annoying to use. But what if they became intelligent and actually made our lives better?”

Are people scared of using AI?

“Yes. Our mission at 33A is to make AI more accessible. The biggest challenge to using AI is to get started – and in the right way. AI Design Sprint is a collaborative tool to develop AI in your business with all stakeholders (IT, marketing, executives and end users) in mind.”


AI is a natural development of UX

Business models and consumer markets are undergoing dramatic transformation fuelled by new technology and approaches to service design. And the race is on to develop customer-first services capable of competing with new players and industries.

“Designers and business leaders that look only at use cases and at the data the company has for service design and product design limit themselves, instead start with people to look at the whole breadth and width of what machines can do for you,” says Mike.

He argues that the mature approach to using AI is human-centred. The transformation of services, products, processes and business models must start by looking at and understanding evolving customer needs.

How do you get started?

“With a human-centered approach, starting and focusing on people and their needs, people are less scared. With a human-centered approach you are on the good side of AI, if you will. Furthermore, an AI-Design Sprint is a collaborative tool, all stakeholders (IT, marketing, executives and end users) have a voice in the development process, therefore are less scared. We experience that people who are empowered in the process are excited, they have a sense of ownership,and drive AI projects forwards. So the real challenge is less driving an AI project forward, but to get started. Here again an AI-Design Sprint is the easy way to get started.”

Sign up here for the next AI Design Sprint that takes place on Tuesday, 4th September (18:00-21:00 CET) at Hyper Island Stockholm.