Innovation is your company’s source of protein

With new ways to engage with customers appearing all the time, it’s essential that there’s more innovation that captures the opportunities offered by digital transformation. 

Innovation used to be the domain of CEOs, heads of departments, product leads, strategists and engineers but today everyone can do it: Consultants, designers, creatives, project managers, start-up founders and entrepreneurs alike must also innovate to develop new products or services, improve internal processes, and rethink ways of working.

The end result is the same: just as your body needs certain nutrients in order to grow, innovation is your company’s source of protein to drive long-term profitable growth for your organization.

What is innovation really?

According to the Business Directory, innovation is “the process of translating an idea or invention into a good or service that creates value or for which customers will pay. In business, innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers.”

In other words, innovation is about unlocking and applying creativity to solve problems that matter to your organization and your customers.

What’s stopping you from innovating?

These are some of the common challenges we’ve heard from past participants of our online course Creating Innovation.

  • “I keep hearing that ‘we need to innovate’ but I don’t know where to start.”
  • “Me and my team have been working with innovation but we need some fresh new tools.”
  • “I’m tired of TED Talks and blog posts about innovation. I want to get hands-on and DO it.”
  • “I’m totally new to innovation and curious to learn about how I can apply it.”

Do you recognize these sentiments in yourself or your colleagues?

While many find it mystifying, with the right mindset and toolkit, anyone can practice innovation.

Learn how to innovate

Creating Innovation is designed to help you apply a range of tools to create value and solve problems that matter to your organization. From understanding users to generating ideas, crafting creative concepts and testing prototypes, you will leave this course ready to lead innovation in any team.

By the end of this course you will be able to:

  • Understand the theory and practice of innovation processes, from conducting research to gaining traction for new ideas.
  • Design and run collaborative innovation processes using a wide range of approaches.
  • Select and apply appropriate tools, methods and processes to enable innovative ideas to be developed and implemented.