If this then what? | Changes of Tomorrow

If This Then That (IFTTT) is a well-known website that connects platforms, devices and services to automate daily tasks. It’s an algorithm-based logic that helps humans accomplish daily and routine tasks.

Inspired by this popular widget, we decided to use its simple logic to help you, the reader, to make connections between the changes we present in this newsletter and the impact they will have in your work, your life and yourself.

After all, the goal of this newsletter is to help develop your ability to anticipate change and make better and faster decisions. “If this then what” is our own human algorithm that will help you internalize what these changes mean for you and your organization.

Let’s give a try…

What’s changing: Thursday, November 1st, 2018

If this, then what can you learn from the new concept of home being developed?

  • Consider this for a minute and then read about this surprising discovery: This pill can measurably improve your memory, overall cognitive performance, ability to learn new information, receptivity to facial cues, mood, ability to handle problems, metabolism, the risk for heart disease and immune system.” Would you buy it? (6 min read)

If this, then what can you do with this information to improve your health?

  • Back in 2015, Massachusetts Institute of Technology raised the question of how autonomous cars would make moral decisions…well, last week they released the findings of the largest ever study about machine ethics, in an effort to find the moral principles that guide drivers’ decisions. (5 min + 6 min reads)

If this, then what impact will technology have on our human morals and ethics? Will they be improved?

  • Ben & Jerry’s take a stand in politics with the release of their limited-edition ice cream flavor Pecan Resist (3 min read) and apparently, we want more of that “flavor” of branding. (2 min read)

If this, then what your brand or organization can do to actively participate and influence the creation of a better future?

  • We’ve been following the rise and evolution of one of the most influential games ever created: Fortnite! This number tells us exactly how big it really is. (2 min read)

If this, then what can you learn from Fortnite and it’s business strategy that could be implemented in your organization?

If this, then what are the emerging patterns you can find in these books?

Lastly, here’s the link to If This Then That (IFTTT).

Mental energizer

“Now even the term fake news itself has been drained of meaning, used as a way to describe anything the speaker disagrees with. Although some social media platforms have taken steps to counter it, the nature of online communication (as currently engineered) is conducive to the rapid spread of misinformation. The result is so-called post-truth politics. Think about for this a moment: in the final three months of the 2016 US presidential campaign, the top twenty fake news stories on Facebook generated more shares, reactions, and comments than the top twenty stories from the major news outlets combined (including the New York Times, Washington Post, and Huffington Post). 75 percent of people who saw fake news headlines believed them to be true.”

– From “Mr. Robot goes to Washington: How AI will change democracy” in Fast Company

Food for thought

Stochastic Terror

The use of mass communication to incite random actors to carry out violent or terrorist acts that are statistically predictable but individually unpredictable.


This week’s exploration of possible futures was curated with curiosity by Iñaki Escudero, Future Activist.

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